Category

Multicultural Marketing

Chevy Silverado billboard found near downtown Phoenix
Multicultural MarketingMulticultural Trends
April 15, 2014

Billboard Advertising – The Pulse of Hispanic Marketing

A Break from the Action... Traffic was thick and I was looking for anything to take my mind off a rough day at the office.  Busy from what seemed to be endless client meetings, I decided…
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Multicultural MarketingMulticultural TrendsPolitical Outreach
April 4, 2014

Q&A: With PEW Research Center’s Director of Hispanic Research – Part II

During my one-on-one interview with Mark Hugo Lopez, we discussed a variety of topics regarding Hispanics in America, education, politics and current trends that are shaping America from a demographic to a social standpoint. This…
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Multicultural MarketingMulticultural Trends
March 21, 2014

Q&A: With Pew Research Center’s Director of Hispanic Research – Part I

In early March I had the opportunity to travel to Washington DC; I enjoy visiting this vibrant city, walking alongside Richard Romanesque and Queen Ann homes next to modern office buildings and usually getting lost…
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Multicultural MarketingMulticultural Retail Marketing
March 6, 2014

The Nativa Agency Expands to Mexico

With the recent news about Social Media Spanish and DK Web Consulting re-branding under the name Nativa, we would like to make another announcement we think you will like – Nativa now has an office…
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Multicultural Marketing
January 30, 2014

What Hispanic Marketers can learn from Paranormal Activity: The Marked Ones

The shriek was heard in the hallway outside the movie theatre. Inside, the unthinkable had just happened to the actress on screen and the audience erupted in fright. As I looked around to scan the…
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Multicultural Marketing
December 12, 2013

Social Media Spanish Rebranding as NATIVA

Why are we rebranding as Nativa? One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web…
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Multicultural Marketing
November 28, 2013

Start-ups and Latino Innovation

The number of early stage start-ups and accelerators are thriving, however, the success of these initiatives are tied to reliable funding sources. My Start-up Story I recently completed a 10 week intensive program with 10xelerator, …
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Case StudiesMulticultural MarketingPodcasts
October 18, 2013

When to Partner With a Hispanic Marketing Agency

When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
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