November 29, 2018
Black Friday & Cyber Monday Multicultural Insights 2018
Black Friday & Cyber Monday 2018 Each year, Black Friday and Cyber Monday are highly anticipated shopping events for all US consumers and retailers. In the case of Black Friday, it is increasingly becoming an online shopping event perhaps…
March 12, 2015
What Makes Arizona Hispanics Unique?
In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
November 12, 2014
Natasha: Latina Entrepreneur of the Year
Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…
August 29, 2014
Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media
Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…
August 23, 2013
The future of Ecommerce
A few weeks ago I received an invitation to attend an event sponsored by DHL and Excel Logistics where a group of digital communication experts analyzed the future of ecommerce. Professionals form different sectors and…
March 15, 2012
Does Your Campaign Need a Network of Bloggers?
With the burgeoning blogosphere, simply having a web presence is not enough. Companies need to establish a successful website, social media campaigns as well as a blog strategy to stay relevant in today’s online market.…
August 11, 2010
Where to Find Latinos: Social Media Alternatives
It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and…
