December 7, 2023
5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences
To gain a deeper understanding of the preferences and needs of multicultural consumers, we sought insights from Market Research Analysts and CEOs. They provided us with five unique types of research and data collection methods,…
December 7, 2023
4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace
To understand how content creation can celebrate cultural diversity and foster a sense of belonging, we sought insights from founders and a Chief DEIB Officer. From inclusive marketing for brand growth and consumer loyalty to…
December 5, 2023
4 Ethical Considerations When Marketing to Diverse Demographics
In a bid to understand the ethical considerations companies should bear in mind when targeting diverse demographics, we sought insights from four industry professionals, including a Public Relations and Content Marketing Specialist and a Marketing…
November 1, 2023
4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials
To help you infuse cultural sensitivity and inclusivity into your marketing materials, we've gathered four insightful strategies from professionals in the industry who are often asked to address this important topic. Their ideas ranged and…
July 14, 2023
13 Digital Marketing Trends Companies Should Consider
Digital marketing trends are essential to comprehend in business. In the ever-evolving digital landscape, it's crucial to stay ahead of the curve. We've gathered insights from 13 industry leaders, including CEOs, founders, and digital marketing…
March 21, 2023
Creative Advertisement Tools Used for Standing Out
It is important to use creative advertisement tools for your business. It helps companies stand out from their competition. Creative advertisement tools also help to peak consumer interest in a company. Whether it is from…
March 7, 2023
11 Tips for Creating a Marketing Strategy
Creating a marketing strategy can pose as a challenge. There are many factors that fall into it. But, creating a marketing strategy is vital for any business. From being realistic with your budget to achieving…
July 1, 2022
10 TikTok Marketing Tips You Should Know
Which Tiktok marketing strategies have been effective in 2022? To help you best promote content on TikTok, we asked social media managers and marketing professionals this question for their best strategies. From using trending audio…
August 9, 2021
Mentoring Young Professionals And Future Marketers
Last Stop of a Roadtrip This summer Nativa and O.Y.E's co-founder Eric Diaz had the opportunity to share some of the wisdom he has acquired throughout his life and entrepreneurial journey with Roadtrip Nation with…
August 3, 2021
Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career
Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…
June 30, 2021
Personal Branding: Control Your Path
I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…
September 25, 2020
Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement
Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…
July 30, 2020
Business Travel in a Pandemic is like a Telenovela
Hi everyone! My name is Larissa Pagán and I work as a Social Media Marketing Specialist at Nativa. Recently, as part of another project outside of Nativa, I had the chance to take on an important assignment outside…
December 4, 2019
How I Discovered the Value of Being Bilingual
By Ana Cisneros This is a blog written by Nativa’s intern, Ana Cisneros, about how she discovered the value in speaking multiple languages. I grew up in an environment where I found that knowledge of…
July 24, 2017
Latino Micro-Influencers are Changing Marketing
Image: Public domain via Pexels While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no…
September 22, 2014
Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference
For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…
February 7, 2014
Why a Hispanic Marketing Agency in Ohio?
An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…
September 24, 2013
How To Use Facebook Tabs
What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…
August 2, 2013
The Benefits of Using an Email Marketing Drip Campaign
Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign? In this episode of the podcast…
August 26, 2010
Exciting Partnership – Social Media Spanish & Hispanic PR Blog
We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa's blog articles related to Hispanic social media and web news. The Hispanic PR Blog …