phoenix Archives | Nativa

Case StudiesHispanic Sports Marketing
November 13, 2015

Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative

I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…
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Hispanic TrendsTraditional Hispanic Marketing
June 19, 2015

Phoenix Arizona Hispanic Advertising – Careful Use of Spanglish is Key

As we learned from the article on Spanglish billboard advertising, there are many things to consider when placing a bilingual ad. We are interested in finding what lessons can be learned in Spanglish and Spanish advertising…
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Spanglish Billboard located on 7th St in central Phoenix
Hispanic TrendsTraditional Hispanic Marketing
May 28, 2015

Phoenix Arizona Hispanic Advertising – Learning from 7th Street Billboards

In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced right here in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is constantly evolving and as…
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Hispanic MarketingHispanic Trends
March 12, 2015

What Makes Arizona Hispanics Unique?

In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
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EventsHispanic Sports Marketing
June 19, 2014

A World Cup Party to Remember

On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough.  Have some fun!  We invited 50 of our favorite partners, clients, and generally delightful people to join us for…
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Hispanic Marketing
December 12, 2013

Social Media Spanish Rebranding as NATIVA

Why are we rebranding as Nativa? One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web…
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Case StudiesHispanic MarketingPodcasts
October 18, 2013

When to Partner With a Hispanic Marketing Agency

When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
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February 6, 2013

Using Google+ Hangouts to Connect our 3 National Offices

The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…
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Senator Jerry Lewis with students of Children First Academy.
Political Outreach
July 6, 2012

Meet Arizona Senator Jerry Lewis, Supported by East Valley Hispanics

Visit to Senator Lewis's Mesa Office When I first walked into the office of State Senator Jerry Lewis, I did not know what to expect.  I had read and heard much about the candidate that…
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