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Multicultural Sports MarketingPodcasts
September 10, 2020

Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return

NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…
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January 29, 2019

Robot-Chasing, BotBoxing, & Screen-bending: CES 2019 Multicultural Perspective

Our agency partner, Eric Diaz, was able to attend CES 2019 a few weeks back, have a read of his experience on the show. Always running late to the plane. Why is it that when…
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Multicultural Sports Marketing
September 28, 2012

Hispanic NBA Players a Hit with Latino Fans

Top Hispanic NBA Players Rake in Conversations Between Seasons Who knew Hispanic basketball players were still a major topic of conversation in the off-season? It seems that even when they’re not on the court, NBA…
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Case StudiesMulticultural Marketing
February 15, 2012

‘The Numbers’ (Listen like the NBA: ¡Con Emocion! Part 2)

Last week, we promised we would highlight the numbers from our “Listen Like the NBA: ¡Con Emoción!”story, as well as how the NBA’s Hispanic marketing group leverages social media in order to keep their fans…
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Case StudiesMulticultural Sports Marketing
January 30, 2012

Listen like the NBA: ¡Con Emoción! (Part 1 of 2)

Emoción The National Basketball Association’s (NBA) Hispanic platform, éne-bé-a, which we featured in a two-part series last season, is off to a fast start. With growth numbers almost unrealistic to any brand, the éne-bé-a’s key to their organic social media growth is…
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