To ensure the underserved communities most impacted by the COVID-19 pandemic were connected with crisis relief services, the Alcohol, Drug, and Mental Health Board (ADAMH) of Franklin County launched Ohio’s COVID Care Program, funded through a FEMA grant.

Nativa was selected to develop and implement a multicultural communication and marketing campaign capable of reaching minority and immigrant communities in Franklin County. Nativa created and implemented a six-month social media, print, digital, and broadcast campaign in eight languages (English, Spanish, French, Somali, Swahili, Nepali, Amharic, and Arabic) to effectively promote Ohio’s COVID Care Program and the 24-hr hotline that was established for residents to call for crisis support and to be linked with relief services. All materials were created utilizing Ohio’s COVID Care Program branding guidelines while keeping consistent with messaging and remaining relevant to target audiences.

Nativa created and implemented a six-month social media, print, digital, and broadcast campaign in eight languages (English, Spanish, French, Somali, Swahili, Nepali, Amharic, and Arabic) to effectively promote Ohio’s COVID Care Program and the 24-hr hotline that was established for residents to call for crisis support and to be linked with relief services. All materials were created utilizing Ohio’s COVID Care Program branding guidelines while keeping consistent with messaging and remaining relevant to target audiences.

Digital and print advertisements were create ran in English, Spanish, French, Somali, Swahili, Nepali, Amharic, and Arabic. These forms of advertising were aimed at widening the amount of attention garnered from multicultural audiences. In addition, print materials were designed for this campaign: flyers, brochures, postcards, and door hangers. All deliverables were designed and printed in the 8 languages aforementioned above. There was a total of 21,500 pieces of material distributed by community outreach teams.