CLIENT

Our Sunday Visitor

WHAT WE DID

Social Listening

OVERVIEW

In most states, the government banned churches and other collections of more than 10 people after the spread of Covid-19. Our Sunday Visitor (OSV) approached Nativa for help trying to understand how the trend of churchgoers has shifted during the Pandemic. Their goal was to understand online trends relating to the church so that they may break through to the new industry of virtual church and reach the minority audience.

APPROACH

For this campaign, we utilized O.Y.E. technology, which is a proprietary social listening platform offered through the Nativa agency was used to monitor online conversations, and social trends relating to conversations from people who mention their intent to “go to church”. We monitored over 1,000,000 conversations from various social media channels such as Twitter, Facebook, Youtube, forums, blogs, and more.

RESULTS

By offering our client consistent reporting with competitive insights, Nativa has helped JobsOhio not only to retain talent in the state of Ohio but to also identify and attract talent nationwide. Nativa insights have helped JobsOhio observe trends occurring in near real-time for these 15 professions since early 2017.

WE KNOW SOMETHING ABOUT YOUR CUSTOMERS YOU DON'T.

Find out what it is…and so much more.