5 Marketing Innovations that will Revolutionize your 2023 Strategy
- AI Language Models
- AI-Generated Content
- Chatbots
- Interactive Content
- Cloud Migrations
AI Language Models
Matthew Ramirez, CEO of Rephrasely, discusses the emerging technology, “As AI technology becomes more sophisticated, it seems inevitable that it will play a role in our marketing strategy. We are already seeing some early examples of this, such as AI-powered chatbots that can answer customer questions or AI-powered video tools that can analyze customers’ facial expressions and make predictions about their emotional states.
This technology is still in its infancy, but I suspect that we will see a lot more of it in the coming years. We will start using large language models, in particular, to optimize our content and ensure that it resonates with our target audience. We will also use it to personalize our marketing campaigns and ensure that they apply to each individual customer.”
Mr. Ramirez goes on to explain “Finally, we will use it to monitor customer feedback and track customer sentiment. This technology has the potential to be hugely transformative, so it will be interesting to see how it develops over the coming years.“
AI-Generated Content
Digital Marketing & Leadership Consultant Dennis Consorte offers this advice, “There has been a surge in using AI-generated content since OpenAI opened up its ChatGPT platform to the public for free. People realize that this technology can save them time in crafting unique content, ideation, and other aspects of digital marketing.
My plan for 2023 is to make better use of this emerging technology. That said, algorithms can detect AI-generated content relatively easily. With this in mind, my focus will be predominantly on the ideation side of utilizing these platforms or using the content they produce as an outline to inspire human writers and editors. This can be a huge time-saver in the content creation process, and I’m excited about the possibilities.”
Jim Campbell, CEO of Campbell Online media expands on ChatGPT “ChatGPT, a powerful new technology that combines a data-driven chatbot with AI-backed natural language processing, is an emerging marketing technology poised to significantly affect the marketing strategies of many organizations in 2023.
ChatGPT enables marketers to engage in more meaningful conversations with their customers by providing tailored and personalized content based on customer input. By leveraging ChatGPT’s advanced capabilities, marketers will respond faster and more accurately to customers’ queries while providing valuable insights into customer behavior and preferences.
As ChatGPT becomes more popular in the marketing space, businesses that plan ahead can gain an edge over competitors by embracing this powerful technology for better customer engagement and insights into their buying behaviors.“
Chatbots
Andre Oentoro, Founder of Breadnbeyond explains Chatbots, “Chatbots are Artificial Intelligence (AI) systems that can explain and interpret content for humans. They are machines that can offer products and services, as well as provide customer support.
I’d suggest using chatbots to help you with your sales pitch. They’re incredibly helpful and can improve the quality of your sales pitches. That’s because chatbots can learn from customers’ experiences with your brand; this could allow them to make better offers for customers in the future.“
Interactive Content
Amita Raj, a content writer at Technource, emphasizes the use of Interactive content. “Interactive content marketing can affect your 2023 strategy. Today, more marketing professionals are turning to interactive marketing because they know interactive content is more beneficial than static content.
This type of content is 23% more effective than traditional static content. You can update this type of content and give it a fresh look, so people won’t find it old and outdated. Occasional changes in the content with SEO tactics can easily drive traffic to your site.
Moreover, you can ask questions, prepare some quizzes, and conduct polls for interactive content marketing. This way, you can find out what people want to read and buy, which will help you make strategies for marketing. Engagographics is another interactive marketing way; it makes flat and boring infographics relevant and engaging.“
Cloud Migrations
Tomek Kwiecien, Head of UI and Design, shares his strategy using Cloud Migrations. “Before, key reasons behind cloud adoptions were optimizing costs, accelerating growth, and enhancing commercialization opportunities. The pandemic’s influence on remote working and digital migrations has shifted priorities to ensure business continuity.
Nowadays, key players are data security, disaster recovery, remote workforce management, system reliability, and everyone’s favorites, automation, and scalability. As businesses are hunting for new ways to make their offerings more accessible for both customers and employees, accelerated investments in cloud technologies will probably dominate the year 2023.
Companies are continuously replacing their current technology stacks with cloud alternatives to increase their current and long-term capabilities and growth.“
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Special thanks to Terkel for their continued help in the creation of this blog post. Click below for more strategies from the Nativa team regarding Online Marketing.
