Celebrating Diversity
Through Real Stories
Explore how our culturally authentic campaigns help brands connect, engage, and inspire diverse audiences worldwide.
Nativa partnered with CarMax to help create a more cohesive Spanish language digital experience for Hispanic consumers. The work included English to Spanish translation, cultural and tonal adaptation, Spanish language website and banner copy, and digital experience recommendations designed to better connect Spanish language advertising with the online customer journey.
Nativa conducted Hispanic market research and competitive analysis across Delta Dental, Cigna Dental, and Humana Dental to uncover gaps in multicultural marketing, digital experience, community engagement, and customer service. The research identified opportunities for dental brands to better connect with Hispanic consumers and strengthen culturally relevant outreach.
Nativa developed a research-led bilingual campaign that connected Hispanic households with SVCE’s home-electrification rebates through culturally relevant messaging, evergreen creative, and targeted digital media.
Nativa developed a culturally informed influencer campaign that connected Herradura Reposado with U.S. Hispanic audiences through the traditional Herradura Cantarito, social listening insights, and authentic creator-led heritage storytelling.
Nativa developed and optimized a statewide digital recruitment campaign highlighting public service, emergency relief, and first responder opportunities, driving awareness and engagement among Indiana residents motivated to serve their communities.
Nativa used social listening and cultural analysis to help El Jimador evolve its “Sip for Yourself” campaign into a more natural, socially driven messaging platform that reflected how U.S. Hispanic consumers experience tequila: through flavor, shared celebrations, and cultural pride.
Nativa conducted Hispanic audience research, focus groups, and a marketing audit to help Vitalant understand donor hesitation and build a clearer, more trusted approach to increasing blood donation within the Hispanic community.
Nativa partnered with the Wisconsin Army National Guard to increase recruitment awareness and engagement through a statewide digital marketing campaign. By highlighting career benefits, educational opportunities, and community impact, Nativa connected with prospective Guard members across urban and rural communities, generating more than 9.2 million impressions and over 5,500 leads.
Nativa partnered with Henkel to activate seven diverse micro influencers across TikTok and Instagram, creating authentic product content that increased visibility for Dial body wash and hand soap while generating more than 14.6 million views.
Nativa conducted bilingual focus groups, ethnographic interviews, survey research, social listening, and competitor analysis to develop a strategic roadmap for strengthening Desert Financial’s connection with Hispanic communities across Arizona.
Nativa built partnerships with Hispanic organizations and sports teams, conducted community focus groups, and supported blood-drive outreach to help the American Red Cross increase blood donation awareness and participation among Hispanic communities.
Nativa partnered with Jack Daniel’s to better understand Hispanic consumer preferences around mixers, grilling, and music through culturally informed research and social listening. By leveraging OYE Intelligence and consumer insights, Nativa uncovered key cultural trends and behaviors that helped shape authentic campaigns designed to strengthen Jack Daniel’s connection with the Hispanic community.
Nativa partnered with P&G's Charmin brand to better understand how Hispanic consumers perceived the brand and its "Enjoy the Go" campaign. Through bilingual social listening, sentiment analysis, and cultural insights, Nativa uncovered valuable audience trends and provided strategic recommendations to help Charmin strengthen its connection with the online Hispanic community.
Nativa partnered with Coconino County Health and Human Services to create inclusive, culturally responsive marketing campaigns that connected with diverse communities across Northern Arizona. Through multilingual messaging, community partnerships, and strategic digital and traditional media efforts, Nativa helped increase awareness around vaccines, health resources, and public services while generating more than 600,000 impressions in the first two months.
Nativa partnered with the Oregon Army National Guard to increase awareness and recruitment interest among rural communities through a targeted digital marketing campaign. By developing strategic messaging around citizenship benefits and educational opportunities, Nativa effectively reached diverse audiences through paid digital advertising, generating over 2.2 million impressions and more than 23,000 link clicks while driving meaningful engagement with potential recruits.
Nativa partnered with Brown-Forman to strengthen Diplomatico Rum’s connection with Hispanic consumers through culturally relevant research and marketing insights. By exploring rum consumption habits, cultural occasions, and consumer preferences, Nativa uncovered opportunities to position Diplomatico as a premium, versatile spirit that resonates with Hispanic traditions, celebrations, and social experiences.
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Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
