Latina Exploring Careers in Entrepreneurship
EmployeesMulticultural Marketing
August 3, 2021

Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career

Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…
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Natasha's featured image
June 30, 2021

Personal Branding: Control Your Path

I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…
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EmployeesMulticultural Marketing
May 7, 2021

‘Tails’ of Nativa Pet Owners

At Nativa we pride ourselves in our company values that encompass inclusivity, customer focus, integrity, among many others. The employees who embody the Nativa culture all serve a variety of roles aimed at driving success…
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May 4, 2021

Discovering Nativa – Starting My Career Journey as a Marketing Intern

My name is Ariadne Bencomo and I began my career journey as a marketing intern working with Nativa and O.Y.E. Intelligence┬áduring Spring 2021. It was my last semester attending Arizona State University and up to…
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nativa marketing intern experience
April 16, 2021

The Nativa Experience: The Perspective of A Marketing Intern

My name is Claire Sheriff and I was a Marketing Intern for Nativa during the Spring 2021 semester. It's so important to get an honest look into an internship and prior employees' experiences in the…
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jake bova digital content manager
EmployeesOnline Marketing
April 5, 2021

Nativa Employee Spotlight: Jake Bova, Digital Content Manager

Nativa is a workplace made up of many unique individuals. In this Nativa employee spotlight, we are going to highlight one of Nativa's Digital Content Managers, Jake Bova! Jake manages content through our Ohio office…
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petco vs petsmart among diverse audiences
Case StudiesPodcasts
March 31, 2021

Petco vs Petsmart: Diverse Conversations Surrounding Popular Pet Stores

Is Fido's Food Coming from Petsmart or Petco? Pet ownership in the United States is a multi-billion dollar industry and continues to grow every year. Consequently, pet owners seek brick-and-mortar locations to purchase food, toys,…
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Natasha speaks for the US department of commerce for the cldp program on branding and marketing
ConferencesMulticultural Marketing
March 22, 2021

Natasha Pongonis Speaks at the U.S. Department of Commerce CLDP Program

Last week Natasha Pongonis, Nativa co-founder, was given the opportunity to speak at the U.S. Department of Commerce's Commercial Law Development Program (CLDP). This was an initiative for the Office of the President: Building El…
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rideshare apps used by diverse audiences
Case StudiesPodcasts
March 18, 2021

Which Rideshare Apps are Frequented Among Diverse Audiences?

Can You Order Us a Ride? Rideshare apps have become a staple on all smartphones to assist in getting around town. They've proven controversial in many cities that have active and vocal taxi services as…
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food delivery apps rank black and hispanic
Case StudiesPodcasts
March 12, 2021

How Food Delivery Apps Are Ranking with Black and Hispanic Audiences

Which Food Delivery Apps are Black and Hispanic Audiences Frequenting? As society learns how to adapt to Covid-19 regulations, figuring out dinner plans has become a new concern among many households. The anxiety over safety…
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