In the dynamic world of digital marketing, small businesses are constantly on the lookout for tools to enhance their online presence. We’ve gathered insights from digital marketing specialists to CEOs, providing a spectrum of recommendations. From optimizing and planning content, explore the top tools these experts endorse for automating and optimizing your digital marketing efforts.
- Manage Campaigns With Trello
- Streamline With GoHighLevel
- Boost Visibility Using Ahrefs
- Scale Efforts With HubSpot
- Schedule Content on Hootsuite
- Automate Emails With Brevo
- Distribute Content With Repurpose.io
- Plan Posts With Buffer
Manage Campaigns With Trello
Jason Hennessey, CEO, praised Trello for its project management and automation features, especially Butler, which helps streamline tasks. He noted its effectiveness for managing content calendars and improving collaboration, particularly for remote teams. “Trello is a versatile project-management tool that can be incredibly effective for managing digital marketing campaigns. It allows teams to organize projects into boards and lists, where individual tasks are tracked through customizable cards. Trello supports automation within its platform through a feature called Butler, which automates common tasks like moving cards, assigning team members, and scheduling deadlines based on the rules you set. This functionality is particularly useful for managing ongoing content calendars and marketing campaigns that require regular updates and contributions from multiple team members.
Trello’s visualization of project tasks through a Kanban-style board layout helps small-business owners clearly see the status of different marketing activities at a glance. The automation features reduce the manual updating of task statuses and facilitate smoother transitions between different stages of a project. It’s particularly beneficial for remote teams, as it enhances collaboration and ensures that everyone is on the same page, regardless of their physical location. This can lead to increased productivity and more cohesive campaign management.”
Boost Visibility Using Ahrefs
Umair Hussain, Digital Marketing Manager, recommended Ahrefs for small businesses to enhance digital marketing through keyword research, competitor analysis, and progress tracking. “I’d recommend Ahrefs for small businesses looking to improve their digital marketing. It’s great for finding the right keywords to target, checking out what your competitors are doing, and seeing what’s driving traffic to your site. Plus, it helps you track your progress, so you can see what’s working and what needs tweaking. For example, if you run a local bakery, Ahrefs can show you which keywords are popular in your area, helping you rank higher in searches like “best cupcakes near me.” It’s simple to use and really helps you focus your efforts.”
Scale Efforts With HubSpot
Priyanka Prajapati, Digital Marketing Executive, praised HubSpot as an all-in-one platform for small businesses, highlighting its marketing automation, CRM, and user-friendly features that streamline customer engagement and operations. “Of all the different automation tools available for digital marketing, HubSpot is arguably one of the most influential all-in-one platforms. For its flexibility and intuitive interface, it’s become one of the go-to options for small businesses that want to scale their marketing activities without overwhelming their resources.
HubSpot binds together marketing automation, CRM, and content management features, making it a powerhouse for small businesses to carry on with their digital marketing campaigns. From email marketing and social media scheduling to lead tracking and website analytics—everything that a business needs in one go is provided by HubSpot, pretty much simplifying all business operations. Some key features are Marketing Automation, CRM Integration, Content Management System (CMS), and Analytics and Reporting.
A fitness studio can use HubSpot to automate customer engagement and email marketing. Automated email workflows send personalized messages based on user actions, like signing up for a class. By tracking interactions, the studio can segment audiences for targeted follow-ups, boosting conversions while saving time.
For small businesses looking to automate and optimize their digital marketing efforts, HubSpot offers a comprehensive and scalable solution. With its wide array of features, HubSpot not only simplifies marketing operations but also enhances customer engagement, driving better results with minimal effort. By adopting HubSpot, small businesses can focus on growth while ensuring their marketing efforts remain efficient and effective.”
Schedule Content on Hootsuite
David Holman, CMO, recommended Hootsuite for small businesses to optimize digital marketing, highlighting its affordability and multifunctionality. “For small businesses, the best tool for optimizing digital marketing efforts that I recommend is Hootsuite. This tool allows you to schedule social media content, analyze performance, and create content all in one go, for an affordable monthly price. One trap that small businesses fall into is spending their digital marketing money on the latest tools and software. Instead, invest that money into hiring quality marketers and creating good content. The tools or platforms you use should have multiple functions and make your marketers’ jobs easier.
Automate Emails With Brevo
Ghulman Hussain, Content Marketer, recommended Brevo for its ease of use and automation features, ideal for small businesses. “I highly recommend Brevo (formerly SendinBlue) as a marketing automation tool. It has an extremely user-friendly and intuitive interface, which makes it easy to implement. It hardly takes a few days before your team members get a grasp of this tool. Brevo automates repetitive and time-consuming tasks like email campaigns, lead nurturing, and customer segmentation. This makes it ideal for small businesses that work with a limited amount of resources. What I really appreciate about this tool is that they have an extremely extensive free plan where you can send 300 emails, carry out chats, and even use CRM features. Even the paid plans range from $9 to $18 per month, which is extremely reasonable.”
Distribute Content With Repurpose.io
Ben Azoulay, Growth Marketer and Co-Founder, recommended Repurpose.io for small businesses to automate digital marketing by distributing content across platforms. He noted its benefits for brand visibility, engagement, and sales growth through seamless content sharing. “One tool or platform I would recommend for small businesses to automate and optimize their digital marketing efforts would be Repurpose.io. It is a site that is mainly used for distributing your content everywhere, all at once. Using a tool like this helps businesses stay up-to-date on all their social accounts, achieve greater reach, enhance brand visibility, and foster sales growth through seamless omnipresence and automated content sharing. Additionally, you can drive follower growth, increases in engagement, and overall more views on every platform.”
Plan Posts With Buffer
Ashwin Thapliyal, Growth Marketer, recommended Buffer for its affordability and ease of scheduling social media posts, making it ideal for small businesses. “I recommend Buffer for small businesses looking to automate and optimize their digital marketing efforts. It’s an affordable and user-friendly tool that makes it easy to schedule posts across multiple social media platforms, ensuring a consistent online presence.
Buffer also offers engagement tracking, so you can see which content resonates with your audience. Its intuitive interface allows you to plan and manage your content without a steep learning curve. Plus, the analytics feature provides valuable insights into your social media performance, helping you make data-driven decisions. Overall, Buffer is an excellent choice for enhancing your social media strategy on a budget.”
Special thanks to Featured for their continued help in the creation of this blog post. Click below for more strategies from the Nativa team regarding Digital Marketing.
