New Look for a New Era
In an ever-evolving year of shakes and shifts, Nativa is ready for its shake-up. Nativa has always taken pride in its ability to evolve within the industry. We are keeping our team integrated with the latest trends and changes that define the marketing landscape. To commemorate that commitment, we will show off our new coat of paint over the next few weeks. It’s not just about new colors! Nativa has seen many changes in the last year, and we want to reflect that in our latest design. We are proud to share this new look for a new era of innovation, creativity, and modern sensibility.
Rebranding is more than just a visual overhaul; it reflects the dynamic changes a company has undergone. As we expanded into new industries, it became clear that our brand needed to develop alongside us. That is why Nativa needed something sleek, eye-catching, and compelling. Something that reflects the bold new directions we are moving in while still respecting the quality work we have done.
“2024 has been a big year for Nativa,” shared Eric Diaz, President and Founder, “After an ownership transition at the beginning of the year, we branched into several new industries, including the spirits industry, with our client Brown-Forman. Along with new thinking, strategy, and client focus, we wanted a fresh look to support current and future growth.
Innovation and Creativity at the Core
Our rebrand celebrates what makes Nativa unique—our relentless drive for innovation and our creative approach to solving our clients’ every challenge. This transformation is more than a visual change; it represents our dedication to embracing new media and staying ahead of industry trends. We’ve developed a brand identity that truly reflects these principles.
As our Creative Director, Jake Bova, put it, “Nativa’s rebrand showcases our commitment to improvement and innovation, embracing new media and industry platforms. With creative, data-driven strategies at its core, this new look reflects our values and bold marketing plans for the future.”
A Modernized Visual Identity
At the heart of Nativa’s new look is a powerful, memorable logo designed to represent the evolving nature of our agency. The bold colors and modern design help communicate our adaptability in an ever-changing industry while symbolizing our readiness to take on new challenges.
“Our rebrand is a reflection of the growth we’ve experienced and our vision for the future,” said Gabriela Galeano, our Bilingual Account Manager, “The new visual identity, including the logo, embodies the vibrant, diverse audiences we engage with and the bold strategies we bring to the table. It’s designed to set us apart in a competitive market and appeal to clients looking for fresh, innovative approaches. Creativity and authenticity are at the heart of what we do, and with this new chapter, we’re excited to fully showcase our potential.”
What’s Next for Nativa?
Our rebrand is just the beginning! We’ve got a ton of exciting updates coming your way, and we’re more fired up than ever to lead the charge in multicultural marketing with a fresh focus on creativity, innovation, and growth. With new industries expanding our reach and amazing clients like Brown-Forman on board, we’re ready to push boundaries and reach new heights of success.
Stay tuned—Nativa is growing, evolving, and changing the game for how brands connect with the audiences that matter most!
