Have you ever wondered how top social media experts skyrocket their engagement? In this article, a Social Media Manager and a CEO share their invaluable strategies. Readers will first learn about the impact of collaborating with brand ambassadors and conclude with insights on highlighting real community challenges. Get ready to discover seven powerful tips that could transform your social media presence.
- Collaborate With Brand Ambassadors
- Create Interactive Content
- Host Virtual Workshops
- Showcase Time-Lapse Videos
- Implement Storytelling Campaigns
- Encourage User-Generated Content
- Highlight Real Community Challenges
Collaborate With Brand Ambassadors
Social Media Manager Fey Grimm states that collaborative Instagram posts with brand ambassadors have been an impactful way to raise reach, brand awareness, and overall engagement over the past few months. This approach opens both audiences up to unique and genuine storytelling opportunities that benefit everyone.
Create Interactive Content
Digital Marketer Jorge Argota mentioned that he’s found that one of the best social media strategies for increasing engagement is to use interactive content. “Instead of sharing information, I create content that asks the user to participate. This could be quizzes, polls, or interactive infographics—anything that gets them involved.
Interactive content keeps users engaged for longer than static posts. It also gets higher conversion rates because when users are involved, they’re more likely to do what I want them to do. Plus, interactive elements allow me to collect valuable data on user preferences and behaviors, which I can use to refine my marketing strategies.
I’ve also found interactive content to be more shareable. Users will share unique and exciting content with their networks, which extends its reach organically. This content improves SEO because longer site visits and interactions send positive signals to search engines.
Adding interactive content to my social media strategy has increased engagement and helped me build more meaningful relationships with my audience. The content is more memorable and impactful because it taps into people’s natural desire to participate and interact.”
Host Virtual Workshops
COO Josh Qian highlighted one distinct strategy that boosted engagement: hosting virtual workshops focused on kitchen design and organization. “We invited our audience to participate in live sessions, where we shared tips on maximizing kitchen storage with our products, like custom cabinets and kitchen drawer organizers. Participants could ask questions in real-time, creating a lively atmosphere that fostered community interaction. This direct engagement educated our audience and built a loyal following eager to learn more about our offerings.”
Showcase Time-Lapse Videos
Business Owner Amaury Ponce states that one social-media strategy that significantly improved their engagement was showcasing time-lapse videos of tree removal and pruning projects. “This gave our followers a behind-the-scenes look at our work from start to finish. These videos were visually engaging and educational, helping people understand the complexity of tree care and why hiring certified arborists like me is crucial. As a TRAQ-certified arborist with over 20 years in the industry, I could highlight specific techniques and safety measures that set us apart from less experienced services. This built trust with potential clients, who appreciated seeing the expertise in action.
Additionally, we engaged with our audience by answering questions in the comments and offering advice on tree health and safety. Combining our deep industry knowledge with customer-focused interactions. We cultivated a sense of community on our social platforms. This led to more followers sharing our posts, tagging friends, and ultimately reaching a broader audience who valued our expertise. It wasn’t just about showing off what we do, building relationships, and educating our audience, which increased engagement and more business inquiries.”
Implement Storytelling Campaigns
Director Josh Matthews highlighted one social media strategy that significantly boosted their engagement: implementing an Instagram “Storytelling Campaign.” The idea was simple yet powerful: share behind-the-scenes stories about our projects, team members, and clients’ journeys.
“We started the campaign by creating a series of Instagram Stories and posts highlighting different aspects of our work. For example, we shared the process of designing a website for a local business, from initial brainstorming and sketches to final launch celebrations. These posts included quick interviews with team members, time-lapse videos of design work, and testimonials from happy clients.
What made this strategy particularly effective was its authenticity and relatability. By showcasing real people and processes, we gave our audience a glimpse into our business’s human side. This approach resonated well with our followers, as they felt more connected to the brand and could see the passion and effort behind each project.
The results were impressive. Within three months, we saw a 40% increase in overall engagement, with more comments, shares, and interactions on our posts. The campaign also helped us attract new followers interested in our work and story.
This strategy taught us that storytelling is a powerful tool in social media marketing. By being open and sharing more than just polished results, you can build deeper connections with your audience, fostering an engaged and invested community in your brand’s journey.”
Encourage User-Generated Content
CEO Vaibhav Kamble states that a user-generated content (UGC) campaign designed to give followers a space to share their unique stories and experiences with the brand proved highly effective in driving engagement. “We encouraged customers to post photos, videos, or stories featuring our products, which brought an authenticity that traditional marketing often lacks. These contributions diversified our feed and created a valuable sense of community, where customers saw themselves reflected in our brand.
The content shared from users’ real-life experiences resonated powerfully, often drawing higher interaction rates than branded posts. We strengthened trust by featuring customer voices through stories and main-feed posts, making our followers feel heard and valued. This approach transformed our social media into a more interactive, community-oriented platform, boosting engagement and encouraging long-term loyalty among our audience.”
Highlight Real Community Challenges
Marketing Manager Dionne Ricafort mentioned, “One daring strategy that dramatically increased our social media engagement was focusing on the real, often harsh realities faced by our community rather than just sharing success stories. We decided to showcase the daily challenges in Yemen, engaging our audience with raw, unfiltered content.
This approach provoked controversy but fostered a more authentic interaction with our followers. It turned our platform into a dialogue and deep connection space, significantly amplifying our reach and impact.”
Special thanks to Featured for their continued help in the creation of this blog post. Click below for more strategies from the Nativa team regarding Online Marketing.
