The Ohio Army National Guard (OHARNG) enlisted Nativa to help bolster recruiting and retention efforts through the strategic use of social media, paid digital advertising, specialized content creation, and lead generating campaigns.
Other objectives included expanding OHARNG’s digital reach, enhancing audience engagement, and differentiating the brand from other branches of military service in the social space.
First, Nativa conducted a thorough audit analysis of OHARNG’s existing social media efforts and designed a detailed organic social strategy centered around genuine storytelling and brand awareness to be deployed across all platforms.
This included the creation of a content calendar and the rebranding of social media accounts while refining OHARNG’s recruiting message around the owned keyword #iGuardOhio and the corresponding vanity URL, iGuardOhio.com.
Nativa proceeded to analyze OHARNG’s primary audience demographics, created a prospect profile to be used in a targeted brand awareness and lead generating ad campaign. Daily content and social media posts helped further the organization’s reach, doubling their audience through organic posting.
Meanwhile utilizing a lifetime ad spend of $350,000, our campaigns produced over 52,700,000 impressions and generated over 30,000 leads for the Recruiting and Retention Battalion.
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
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