JobsOhio

Competitive Data Analytics & Marketing Strategy

Overview

JobsOhio approached Nativa with the goal to identify talent in the state of Ohio and nationwide as well. The plan was to monitor 15 different professions via social media, websites, and forums to observe online conversations to find talent, trends, and partnership opportunities for JobsOhio. Based on the monthly reports and data-driven insights, Nativa will continue to help JobsOhio in retaining and attracting talent for Ohio as well as identifying trends occurring online among the 15 professions.

Approach

Nativa gathered dozens of keywords for each of 15 professions along with terminology and hashtags associated with these professions in order to find relevant online conversations on a monthly basis. Nativa creates monthly reports based on the data collected for each profession and provides data-driven insights. Also, Nativa provides multiple benchmarks for each profession to keep track of important metrics such as volume, gender, keywords and hashtags, and more. Through this, the client obtains a clear view of what is occurring online each month for each profession allowing them to keep track of talent and trends for these 15 professions.

Results

By offering our client consistent reporting with competitive insights, Nativa has helped JobsOhio not only to retain talent in the state of Ohio but to also identify and attract talent nationwide. Nativa insights have helped JobsOhio observe trends occurring in near real-time for these 15 professions since early 2017.

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Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content

Overview

Approach

Results

Arizona

OHIO

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