Got2b approached Nativa to better understand how Hispanic consumers felt about their hair products. The brand’s marketers sought a data-driven and authentic campaign to organically engage this audience. Nativa was tasked with developing a strategy to effectively communicate with Hispanic consumers via social media, aiming to foster meaningful connections with potential fans and customers.
Nativa implemented its “Nimble Response” strategy, a variation of the traditional Surprise & Delight approach, to engage influential Latinos discussing hair color, styles, and trends on social media. This approach allowed Got2b to connect with Hispanic consumers by sending them personalized care packages filled with branded swag and hairstyle inspiration. These interactions helped cultivate genuine excitement and fostered organic engagement with the brand.
Got2b saw exceptional results from its Hispanic consumer engagement:
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
3428 N. 15th Ave
Phoenix, AZ 85015
46 S James Rd
Unit #616
Columbus, OH 43213
