Our Mission with the Ohio Army National Guard (OHARNG was to bolster recruiting and retention efforts through the strategic use of social media, digital advertising, specialized content creation, and lead-generating campaigns.
Other objectives included expanding the National Guard’s digital reach, enhancing audience engagement, and differentiating the brand from other branches of military service in the social space
Utilizing geo-targeted ads through Meta, Snapchat, and other trending platform, Nativa was able to push lead-generating ads to the National Guard’s target demographics; tracking social media analytics and turning that performance into enlistments.
This included a refreshed organic content calendar and media rebranding strategy, shifting the focus to genuine storytelling as well as influencer collaborations.
The ads were A/B tested to maximize efficiency, lower lead costs, and better communicate information covering education benefits, citizenship benefits, job vacancies, etc.
Nativa proceeded to analyze OHARNG’s primary audience demographics, created a prospect profile to be used in a targeted brand awareness and lead generating ad campaign. Daily content and social media posts helped further the organization’s reach, doubling their audience through organic posting.
Utilizing a lifetime ad spend of $670,000; our campaigns produced over 110,100,000 impressions, 1,360,000 link clicks, and generated over 50,000 leads for Ohio’s Recruiting and Retention Battalion.
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
3428 N. 15th Ave
Phoenix, AZ 85015
46 S James Rd
Unit #616
Columbus, OH 43213
