Wisconsin Army National Guard

Digital Advertising

Overview

Nativa’s mission with the Wisconsin Army National Guard focused on raising awareness and interest in recruitment among individuals with a passion for public service and community impact. The campaign emphasized roles related to civil service and career benefits such as immigration assistance and tuition support, key themes that resonate strongly with Wisconsin residents.

This statewide effort aimed to drive digital engagement and attract prospective Guard members who view service as an extension of their commitment to supporting local communities.

Approach

To meet the campaign objectives, Nativa developed a statewide social media campaign using paid media strategies designed to reach Wisconsin residents in urban areas as well as hard-to-reach rural communities. The campaign employed tailored messaging that spotlighted educational benefits and the tangible community impact of joining the National Guard.

Ads were deployed on high-traffic Meta platforms popular with the target demographic, with curated content aligned to reflect the Guard’s role in the community. Nativa actively monitored performance metrics and applied data-driven optimizations throughout the campaign’s duration to ensure efficient use of the media budget.

Results

The Wisconsin campaign achieved exceptional digital engagement, effectively reaching a broad audience and prompting meaningful interaction with the Guard’s messaging. Over the first 6 months of the campaign, 9,260,000+ impressions were delivered across targeted channels, significantly boosting statewide visibility. These impressions attracted high engagement rates as well as an impressive 5,500+ leads at ~$9.00 CPL.

These results highlight Nativa’s ability to drive qualified traffic and amplify awareness across Indiana, reinforcing the National Guard’s reputation as a trusted path for public service.

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