

March 14, 2025
The Future of Events: A Paperless, Cashless Experience
The days of cash transactions and paper tickets are fading fast. We are now in an era where events are going fully digital, embracing QR codes for everything from ticketing to food purchases, and relying…

March 11, 2025
How Has the Marketer’s Role Changed in Recent Years?
The marketing landscape has transformed dramatically, reshaping the role of marketers into strategic, data-driven pioneers. This article delves into the evolution of marketing professionals, enriched by insights from leading experts in the field. It explores…

February 25, 2025
6 B2B Marketing Strategies for Building Strong Business Relationships
In B2B marketing, strategies that foster genuine business relationships are crucial. This article delves into practical methods vetted by industry experts to build and maintain strong partnerships. Discover actionable tips on creating authentic connections, leveraging…

February 21, 2025
From Death to Download: The Power of Duolingo’s Viral Funeral
Great marketing, like Duolingo’s recent viral campaign, doesn’t just speak to an audience—it invites them into the conversation; making connections is the key to brand success. With TikTok and Instagram dominating their feeds, Gen Z…

February 18, 2025
Companies that Benefit Most from Influencer Marketing
Influencer partnerships have become a cornerstone for brand growth in the ever-evolving marketing landscape. This article offers a comprehensive analysis enriched with insights from industry veterans, revealing which companies reap the greatest rewards from influencer…

February 13, 2025
From Interns to Industry Leaders
Since co-founding Nativa in 2009, company President Eric Diaz has mentored an astonishing 95 interns, offering young professionals invaluable experience in marketing, business, and communications. However, what sets Eric apart is his commitment to guiding…

February 11, 2025
Where Are Companies and Customers Having a Disconnect in the Market?
This article delves into the insights of industry experts to reveal the critical gaps between company offerings and customer expectations. It also uncovers practical strategies that bridge the divide, addressing everything from customer communication to…

January 28, 2025
9 Tips to Enhance Your Marketing Skills
Unlock the potential to elevate marketing prowess with practical tips straight from the experts. This article demystifies the art of marketing by providing actionable insights across various crucial topics—harness expert knowledge to stay ahead in…

January 21, 2025
How Can Influencers Play a Key Role in Expanding Brand Awareness?
Navigating the intricate web of social media marketing, influencers emerge as pivotal figures in elevating brand recognition. This article delves into their multifaceted roles, backed by expert analysis, from enhancing visibility to fostering niche community…

January 14, 2025
9 Tips for Keeping Your Marketing Efforts Relevant
In a rapidly evolving digital landscape, staying ahead in marketing is a relentless pursuit. This article distills wisdom from seasoned professionals, offering actionable tips to maintain the relevance and impact of your marketing strategies. It's…

January 7, 2025
8 Marketing Strategies that Companies Should Be Using in 2025
Discover the cutting-edge marketing strategies setting the pace for 2025. This article provides a deep dive into the transformative approaches, each backed by expert insights and practical examples. Embark on an exploration of the latest…

December 19, 2024
Introducing Erika Avalos: Our New Account Manager at Nativa
Erika Avalos officially joined the Nativa team in December of 2024. She brings a wealth of diverse experiences and a passion for marketing and client success. Raised in Palm Springs, California, Erika grew up in…

December 10, 2024
How to Create Inclusive and Engaging Holiday Campaigns
In the competitive world of holiday marketing, standing out requires creativity and inclusivity. Insights from a CEO and a Marketing Content Strategist shed light on the nuances of designing campaigns that resonate with diverse audiences.…

December 6, 2024
My Internship Experience at Nativa Paulina Almaguer
Interning at Nativa has been an incredible journey, full of growth and learning. From the very beginning, I was equipped with all the tools I needed to succeed in my field of interest. This opportunity…

December 3, 2024
My Nativa Experience: Intern Lauren Kaminski
My name is Lauren Kaminski, and I have had the wonderful opportunity to intern at Nativa since August. As someone passionate about marketing, this internship has not only helped me master essential tools and platforms…

November 26, 2024
7 Creative Marketing Campaigns We’ve Been Loving
Innovation is the key to capturing consumer attention in today's fast-paced marketing world. Insights from the Head of Marketing Operations and a president reveal the power behind some of the year's most creative campaigns. Discover…

November 19, 2024
7 Social Media Strategies That Greatly Improved Engagement
Have you ever wondered how top social media experts skyrocket their engagement? In this article, a Social Media Manager and a CEO share their invaluable strategies. Readers will first learn about the impact of collaborating…

November 16, 2024
Refresh, Revamp, Rebrand: Nativa’s Journey into a New Era
New Look for a New Era In an ever-evolving year of shakes and shifts, Nativa is ready for its shake-up. We are keeping our team integrated with the latest trends and changes that define the…

November 12, 2024
The Role of Social Media in Modern Marketing
Have you ever wondered how social media can revolutionize marketing strategies? In this article, a CMO and a social media expert share their top insights on this dynamic subject. Discover why utilizing targeted advertising is…

November 5, 2024
6 Ways Brands Are Incorporating Sustainability into Their Marketing
In today's fast-evolving market, sustainability has become the buzzword that can make or break a brand. Insights from a founder and a CEO reveal how businesses are weaving green initiatives into their marketing strategies. From…

October 29, 2024
How Are Consumers Reacting to Companies Integrating AI?
CEOs and founders weigh in on how consumers respond to AI integration in business operations. From customers who are skeptical of AI to those who find value in AI that enables informed decisions, here are…

October 22, 2024
5 Cultural Values that Influence Consumer Behavior
Understanding the profound impact of cultural values on consumer behavior can be a game-changer in global business. Insights from business owners and CEOs uncover practical aspects of global influence. Brand Loyalty Prevails in Japan Eco-Friendly…

October 15, 2024
7 Effective Methods for Measuring Customer’s Experience
Customers are evolving faster than companies can keep up, so how do industry leaders remain ahead in understanding them? According to insights from seasoned professionals, innovative methods exist to measure customer experiences. Dive into all…

October 8, 2024
Are Established Companies Reaching Gen Z?
To understand how well-established companies engage with the Gen Z audience, we've gathered insights from business owners and CEOs to weigh in on the matter. From the pitfalls of PepsiCo’s outdated tactics to the success…

October 1, 2024
6 Customer Relationship Strategies for Building Strong Bonds
In the quest to forge lasting connections with their clientele, we've gathered insights from owners to CEOs, detailing six strategies that have effectively nurtured customer relationships. Discover how these business leaders create and maintain strong…

September 26, 2024
Essential Digital Marketing Tools for Small Business Automation
In the dynamic world of digital marketing, small businesses are constantly on the lookout for tools to enhance their online presence. We've gathered insights from digital marketing specialists to CEOs, providing a spectrum of recommendations.…

September 20, 2024
How to Determine Which Social Media Platforms Fit Your Business Best
Navigating the complex landscape of social media can be a daunting task for businesses looking to maximize their online presence. We've gathered insights from industry experts, including content creators and marketing consultants, to guide you.…

September 17, 2024
Digital Marketing Tactics That Went From Unconventional to Trendy
In the rapidly evolving landscape of digital marketing, strategies that were once on the fringe are now leading the charge. We've gathered insights from digital marketing executives to social media experts, revealing how they've adapted…

September 5, 2024
Top Digital Marketing Mistakes and How to Avoid Them
Unveiling the mistakes of digital marketing, we've gathered insights from directors and marketing managers to pinpoint the most common missteps. From mastering one digital channel at a time to focusing on customer benefits rather than…

September 3, 2024
4 Strategies for Brands to Elevate Hispanic Heritage Month
To help brands make Hispanic Heritage Month more impactful, we asked multicultural marketers and culinary entrepreneurs for their best creative approaches. From elevating stories of traditional folks to collaborating with Hispanic-owned businesses, here are the…

August 29, 2024
My Nativa Experience: Intern Florencia Alatriste
My name is Florencia Alatriste and this past summer, I had the exciting opportunity to intern at Nativa. As a senior at Arizona State University studying Digital Marketing, I was excited to immerse myself in…

August 22, 2024
How Digital Nomads Are Shaping the Future of Business
To help businesses understand the growing importance of digital nomads, we asked founders and managing partners this question for their insights. From tapping into a global talent pool to catering to the digital nomads' needs,…

August 12, 2024
My Nativa Experience – Intern Maria Trejo
My Nativa Experience Hi, I'm Maria Trejo, a third-year Digital Marketing student at Arizona State University. As a Latina and bilingual individual, I bring a unique perspective shaped by my multicultural experiences. I understand the…

June 25, 2024
How Can Brands Build Trust With Gen Z Consumers?
In the quest to resonate with the socially savvy Gen Z audience, we've gathered insights from eight marketing and executive professionals. They share effective strategies ranging from communicating directly and authentically to showcasing values and…

June 20, 2024
6 Cultural Trends Shaping the Future of Marketing
In the evolving marketing landscape, we've gathered insights from professionals to identify key cultural trends shaping the future. From personalization in consumer engagement to real stories fostering brand loyalty, explore these nine perspectives defining marketing…

June 14, 2024
8 Strategies for Brands to Connect With Diverse Cultures
Navigating the delicate balance between cultural connection and appropriation is a challenge for today's marketers. We've gathered insights from eight professionals, including Digital Marketing Managers and Brand Consultants, to guide brands on this journey. Discover…

May 3, 2024
My Internship Experience at Nativa: Abby Murphy
My Internship experience at Nativa has been nothing short of fulfilling and educational. I knew from the first day that I would walk away feeling informed, supported, and fully equipped to take on future endeavors.…

May 2, 2024
My Nativa Internship Journey: Hilary Arce
My Nativa internship journey has been both rewarding and gratifying. From my first day interning at Nativa, my experience has been continuous growth, discovery, and invaluable lessons. I am thrilled to reflect on my recent…

April 26, 2024
8 Essential SEO Strategies
In the fast-evolving world of search engine optimization, we've gathered essential SEO strategies from SEO experts and marketing consultants to provide you with cutting-edge strategies. From analyzing SERPs for unique perspectives to knowing your audience…

March 26, 2024
5 Authentic Influencer Strategies for Brands to Engage Creators without Seeming Scammy
Navigating the world of influencer engagement can be tricky, so we sought tactics from top executives to identify the most authentic strategies for brands. With insights from CEOs, Stragests, a Chief Marketing Officer and more,…

March 22, 2024
6 Personal Networking Strategies in Marketing
Networking strategies in the marketing industry can be a complex endeavor, so we've gathered insights from six seasoned professionals, including heads of marketing, directors, and CEOs. Below they share six strategies ranging from engaging in…

February 1, 2024
Transformative Perspectives: Eric Diaz Explores the Impact of AI on Higher Education
Critics argue that relying on AI risks undermining the importance of education, potentially affecting the quality of teacher-student relationships. Eric Diaz, a distinguished professor at Phoenix College in Arizona, recently shared his thoughts on the beneficial…

January 25, 2024
Racial Challenges Faced by Diverse Founders with Eric Diaz
Recertification for the SBA 8a Program As part of Nativa having received accreditation from the United States SBA as an experienced small business whose owners are socially and economically disadvantaged, Nativa owner Eric Diaz recently…

January 23, 2024
The Evolution of the 4Ps of Marketing: A Foundation for Businesses
History of the 4ps of Marketing The evolution of the 4Ps of marketing gained widespread acceptance as a foundational framework for marketing strategy. They provided a structured approach for marketers to plan and execute their…

January 19, 2024
Digital Marketing Through the Ages: A Historical Journey
Digital marketing is one of the most invaluable and widely embraced methods by consumers in today's digital era. Statista recorded a staggering 4.6 billion active internet users and 5.2 billion mobile phone users worldwide as…

December 7, 2023
My Journey Through the Internship with Nativa Marketing
My journey through the internship with Nativa has taught me a lot. My name is Omar Lascares, and I am fortunate enough to have worked with The Nativa throughout this 2023 Fall Semester. I am…

December 7, 2023
5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences
To gain a deeper understanding of the preferences and needs of multicultural consumers, we sought insights from Market Research Analysts and CEOs. They provided us with five unique types of research and data collection methods,…

December 7, 2023
4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace
To understand how content creation can celebrate cultural diversity and foster a sense of belonging, we sought insights from founders and a Chief DEIB Officer. From inclusive marketing for brand growth and consumer loyalty to…

December 5, 2023
4 Ethical Considerations When Marketing to Diverse Demographics
In a bid to understand the ethical considerations companies should bear in mind when targeting diverse demographics, we sought insights from four industry professionals, including a Public Relations and Content Marketing Specialist and a Marketing…

December 5, 2023
My Nativa Experience: Allison Bender
My name is Allison Bender and this Fall 2023 semester, I've had the incredible opportunity to serve as a marketing intern at Nativa Multicultural Communications. I am a senior at Arizona State University studying Global…

November 16, 2023
Unlock the power of AI with Nativa – MasterClass on AI Prompting
Unlock artificial intelligence marketing and its power with our OpenAI Masterclass! Instructed by our industry expert Eric Diaz, Co-Founder of Nativa, immerse yourself in this learning experience he provides, where you'll delve into the latest advancements in…

November 1, 2023
4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials
To help you infuse cultural sensitivity and inclusivity into your marketing materials, we've gathered four insightful strategies from professionals in the industry who are often asked to address this important topic. Their ideas ranged and…

July 20, 2023
Unleashing My O.Y.E. Internship Experience
First Internship Experience I started my O.Y.E. internship experience in January 2023. As this was my first internship, I was nervous and excited to begin here. I was still determining what to expect and whether…

July 14, 2023
13 Digital Marketing Trends Companies Should Consider
Digital marketing trends are essential to comprehend in business. In the ever-evolving digital landscape, it's crucial to stay ahead of the curve. We've gathered insights from 13 industry leaders, including CEOs, founders, and digital marketing…

June 13, 2023
13 Essential Strategies for Starting a Successful Blog
Starting a blog can be a daunting task, but with these right strategies for starting a successful blog, you will find that it will be a smooth, painless ride. We've gathered 13 expert tips from…

June 1, 2023
3 Ways Sound Design Can Improve Marketing Campaigns
In the vast sea of marketing campaigns, how do you make waves? The answer: with sound waves of course! Ok, maybe it isn’t obvious, but; have you considered how sound design in marketing can elevate…

May 23, 2023
Interview Questions in Marketing to Be Prepared For
Interview questions in marketing can be challenging to think about to prepare yourself. To help marketing professionals ace their interviews, we asked nine industry leaders, including co-founders, CEOs, and a revenue marketing manager, to share…

May 23, 2023
Impacts of AI on Diverse Populations
To better understand the various impacts of AI on diverse populations, we sought insights from founders, researchers, and HR professionals. From breaking language barriers to eroding students' research and analysis skills, explore the six perspectives…

May 5, 2023
My Nativa Experience: Grace Bender
My name is Grace Bender and I have been an intern at Nativa during the 2023 Spring semester. I am a graduating senior attending Arizona State University studying Spanish, Personal Health, and Applied Business Data…

April 18, 2023
Promoting Diversity and Inclusion in the Workplace
Promoting diversity and inclusion in the workplace is essential. From being open with your commitment to bettering the workplace to forming a committee to do the work, here are five answers to the question, "What…

March 31, 2023
9 Tips and Strategies to Start a Business
Starting a business can seem like a lot. Luckily there are some tips and strategies to start a business! From prioritizing logistics to understanding your knowledge gaps, here are nine answers to the question, "What…

March 21, 2023
Creative Advertisement Tools Used for Standing Out
It is important to use creative advertisement tools for your business. It helps companies stand out from their competition. Creative advertisement tools also help to peak consumer interest in a company. Whether it is from…

March 7, 2023
What to Look Out for in a Potential Phishing Scam
A potential phishing scam can be hard to identify. It is important that companies teach their employees what to look out for before opening an email or going to an unsecured website. Anyone can be…

March 7, 2023
11 Tips for Creating a Marketing Strategy
Creating a marketing strategy can pose as a challenge. There are many factors that fall into it. But, creating a marketing strategy is vital for any business. From being realistic with your budget to achieving…

February 23, 2023
Cybersecurity Strategies to Protect Your Network
In today's technological world, it is vital to understand the priority of implementing cybersecurity strategies within any organization to protect them from cyber threats. If you are starting a brand new business or have an…

February 22, 2023
Nativa at the White House
Partner Natasha Pongonis Meets Kamala Harris Natasha's Journey To honor Hispanic Heritage Month, a momentous occasion occurred for Nativa Co-Owner, Natasha Pongonis, who immigrated from Argentina and is a proud U.S. citizen. She…

February 21, 2023
Invisible Cryptologists in Honor of Black History Month
In honor of Black History Month, we dive into some inspirational history. Our focus goes on recognizing invisible cryptologists that served before and after World War II. What is a Cryptologist Cryptology is the encryption…

February 21, 2023
How to Reach Your Specific Target Market
From correctly understanding your customer to having a good idea of their lifestyle, we asked industry experts for strategies to help reach your specific target market. Here are ten answers to the question, "What are…

February 14, 2023
Cultural Mindfulness
Introducing Cultural Awareness There are a lot of variations of lenses in the scope of culture. Culture is a type of scope; the many different lenses make up a culture, such as race, beliefs, values,…

February 3, 2023
Latino vs Hispanic, Latine vs Latinx, Which Term to Use?
Latino vs Latinx vs Hispanic vs Latine? Which is right? The most common terms to describe people of Latin American descent are Hispanic and Latino. They are the most known and used however the terms…

January 24, 2023
TikTok UGC Rising Up
UGC on the Rise The rise of UGC (user-generated content) is rampant. Many brands and organizations advocate for this brand-specific social media content in their creative marketing and ads. UGC can be shared as photos,…

January 19, 2023
New Instagram Features Coming in 2023
Instagram is constantly retooling its core platform to add features that users will appreciate. Recently, the illustrious app has added several new features that help its billions of daily active users share and connect with…

December 2, 2022
Marketing to Eco-Conscious Audiences: 9 Dos and Don’ts
In today's business landscape, all companies need to think about how their business operation might impact the environment. Failure to do could cause a significant backlash if eco-conscious audiences are not satisfied with the efforts…

November 10, 2022
Nativa Employee Spotlight: Khari Cooper, Graphic Designer
Nativa is a workplace made up of many unique individuals. In this Nativa employee spotlight, we are going to highlight one of Nativa's Graphic Designers, Khari (Coop) Cooper! Who Is Khari Cooper? Khari (Coop) Cooper…

October 11, 2022
Our Terkel Partnership Makes Blog Writing Easy
The Importance of Blogs and SEO Blogging is a powerful tool Nativa utilizes as a part of our online marketing strategy as it allows us to share about our business, the services we provide, as…

October 10, 2022
6 Cause Marketing Trends that Will Shake Up 2023
Which cause marketing trends will pave the way in 2023? To help you optimize your opportunities for cause marketing for your brand in the coming year, we asked marketing experts and business leaders this question…

September 30, 2022
How to Find the Right Cause for Your Brand to Support.
How can you find the right cause for your brand to support? To help you identify the right cause that your brand can meaningfully support, we asked marketing experts and business leaders this question for…

August 29, 2022
My Experience with Nativa as a Confused College Student
Life Before College When I was nearing the end of my high school journey, I had a very hard time adjusting to the reality that I would soon be moving on to the next major…

August 11, 2022
My O.Y.E. Internship Experience
My name is Dylan McKay and I was an intern at the O.Y.E Phoenix office in the summer of 2022. With the pressures of finding a summer internship while the spring semester of my Junior…

July 12, 2022
Working with Diverse Suppliers: Top Tips from the Association of National Advertisers (ANA)
Working with Diverse Suppliers In the past few years, an increase in desire and awareness towards the support of diverse suppliers has spurred clients to pursue diversity in who is working on their marketing &…

July 1, 2022
10 TikTok Marketing Tips You Should Know
Which Tiktok marketing strategies have been effective in 2022? To help you best promote content on TikTok, we asked social media managers and marketing professionals this question for their best strategies. From using trending audio…

June 16, 2022
7 Best Practices For Influencer Management
Best Practices for Managing Influencers To help you best manage influencers working with your business, we asked marketing and social media managers this question for their best guidance. From building real relationships to having a…

June 16, 2022
Positive Culture Transformation in the Workplace
In today’s diverse and interconnected world, working with individuals from various backgrounds is becoming the norm. However, we still have a long way to go to fully understand and embrace the positive impact of cultural…

May 24, 2022
8 Trends In User Generated Content (UGC)
To help bring our readers' attention to trends in user-generated content, we asked marketing leaders and social media managers to discuss what trends they were seeing in user-generated content to obtain their best insights. They…

April 26, 2022
Nativa’s Spectrum Entry for 2022 Award
Nativa's Spectrum Entry for 2022 Award. 2022 Spectrum Awards Nativa is honored to, once again, compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the AMA Phoenix Spectrum Awards. Nativa…

February 15, 2022
8 Reasons Why Multicultural Marketing Is Important
Why is Multicultural Marketing Important? To help you recognize the importance of multicultural marketing, we asked marketing professionals and business owners this question for their best insights. From engaging customers in the right context to…

February 1, 2022
Digital Champions TV: Natasha Pongonis Interview
Interview on Digital Champions TV with DailyAdBrief Recently I was invited to do an interview with Charlene Shirk, host of Digital Champions with DailyAdBrief. The show is dedicated to bringing advertising and marketing experts to…

January 30, 2022
Do Your Agency Clients Need Multicultural Marketing?
In this recent podcast from the Smart Agency Masterclass, Jason Swenk sat down to speak with Eric Diaz and Natasha Pongonis, co-founders of Nativa, about how important multicultural marketing is and the significant impact it…

September 20, 2021
Prospanica Award Winner: Eric Diaz Wins Brillante Award For Entrepreneurial Excellence
2021 Prospanica Awards This month, Nativa Partner Eric Diaz will be honored as the recipient of the prestigious Brillante Award for Entrepreneurship Excellence granted by Prospanica for his exceptional contributions and leadership capabilities focused on…

August 11, 2021
Multicultural Marketing Excellence: Nativa Wins Spectrum Award for Influencer Marketing Campaign
2021 Spectrum Awards This past month, the AMA Phoenix Spectrum Awards gave Nativa the opportunity to compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the coveted awards. Nativa was…

August 9, 2021
Mentoring Young Professionals And Future Marketers
Last Stop of a Roadtrip This summer Nativa and O.Y.E's co-founder Eric Diaz had the opportunity to share some of the wisdom he has acquired throughout his life and entrepreneurial journey with Roadtrip Nation with…

August 3, 2021
Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career
Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…

July 12, 2021
Diving Deep into Data Analysis and Social Awareness
As a recent graduate from Arizona State University in Marketing, it has been interesting to enter the professional world and see everything I learned in school come to life in my work. I have been…

June 30, 2021
Personal Branding: Control Your Path
I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…

May 7, 2021
‘Tails’ of Nativa Pet Owners
At Nativa we pride ourselves in our company values that encompass inclusivity, customer focus, integrity, among many others. The employees who embody the Nativa culture all serve a variety of roles aimed at driving success…

April 28, 2021
My Experience as a Post-Grad Marketing Intern
Post-Grad in the COVID-19 Era As a December 2020 graduate from Arizona State University, I quickly learned that navigating the COVID-19 era job market was no easy task. After applying for countless marketing jobs and…

April 16, 2021
The Nativa Experience: The Perspective of A Marketing Intern
My name is Claire Sheriff and I was a Marketing Intern for Nativa during the Spring 2021 semester. It's so important to get an honest look into an internship and prior employees' experiences in the…

March 18, 2021
Which Rideshare Apps are Frequented Among Diverse Audiences?
Can You Order Us a Ride? Rideshare apps have become a staple on all smartphones to assist in getting around town. They've proven controversial in many cities that have active and vocal taxi services as…

March 5, 2021
So What is Nativa’s Paternity Leave Policy?
My Wife's Water Broke 2 Weeks Early My wife's water broke an hour after the email I wrote to one of my favorite clients. In the email, I mentioned that two weeks from now there…

March 3, 2021
Cars, Chips, and Local Eats | Which Super Bowl Ads Were Most Popular Among Hispanic Audiences?
Do you watch the Super Bowl for the football or for the ads? This is a staple question among Super Bowl viewers around the nation. While some have a passion for the sport, others are…

February 24, 2021
Honoring Black History Month at Nativa
Black History Month at Nativa As Black History Month (BHM) winds to a close, we wanted to share how Nativa is working to create conversation in our communities about the importance of Black history and…

February 19, 2021
Going to the Gym During a Pandemic | A Multicultural Analysis
How are gyms faring among various stay-at-home orders during a global pandemic? As the pandemic settled in America, many of the norms were stripped away, including daily gym routines. Gyms quickly became regarded as a hotspot…

February 10, 2021
Nativa Welcomes Newest Phoenix Interns
Welcome to our new Phoenix interns! As Nativa gets settled into the new year, we have also brought on 4 new interns. Interns work on projects that interest them to get hands-on work in the…

February 3, 2021
Inspiring Young People on their Professional Journey
How can we Kickstart "Gen-Z" on their Career Path? At the end of last year, December 18-19 2020, our cofounder, Natasha Pongonis of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was invited to speak at El País con…

January 29, 2021
Which NFL Teams are Scoring with Diverse Audiences?
How are NFL teams really resonating among a diverse audience? Football is a large part of American culture that harbors passionate fans, their love for the game, and a strong desire to win. The various NFL…

January 27, 2021
Marvel vs DC: Where do Minorities Stand in The Comic Book Rivalry
Let's take a look at comics. They're the foundation of the top selling blockbusters in the past decade. It's clear that the two top contenders in the comic realm are Marvel and DC. They both…

January 8, 2021
My Phoenix Marketing Internship Experience at Nativa
When I first spoke to Nativa co-owner Eric Diaz, it was during my interview. He asked me what I was most excited about in a potential internship, and I replied, "Finally using my Spanish." Nativa…

December 22, 2020
Nativa Selected to Support ADAMH Coronavirus Communications Strategy
Cultural Competency Key in Selection of Nativa as Agency Partner This month, Nativa was thrilled to announce that they have been selected by the ADAMH (Alcohol, Drug, and Mental Health) Board of Franklin County to…

December 22, 2020
Nativa Welcomes New Employees to Work on Government Accounts
It has been a busy close of 2020 for Nativa! Closing out this crazy year on a high note was of extreme importance for our small company. Nativa, like so many small other companies, experienced significant…

December 13, 2020
Expanding My Horizon with a Multicultural Marketing Software Internship
Erica and part of the Phoenix team creating a TikTok challenge in the Fall. My father once told me, “Do not limit yourself. If an obstacle comes your way find other ways to jump over…

December 10, 2020
Get To Know O.Y.E. Cofounder Eric Diaz
Recently, Eric Diaz, Partner and Cofounder of O.Y.E. Intelligence, was interviewed by Shoutout Arizona. In the article, Eric revealed which experiences and people have influenced him throughout his career, which included the four most valuable…

November 10, 2020
How has COVID-19 Impacted Women in the Workplace? Interview with Dr. Chen, Associate Prof. at OSU
Last week Nativa co-founders Natasha Pongonis and Eric Diaz invited Dr. Joyce Chen to be part of the show and share her insights on how working from home has impacted people in the workplace. Specifically,…

November 2, 2020
How Do You Support Local Business During Covid-19?
Business Closures Nationwide In March, the first fears of the global pandemic arose. Many businesses, especially small and local, were uneasy about the forthcoming economic hardships. It quickly became the survival of the fittest. For…

October 2, 2020
Minority Conversations about gamescom
Gamescom is an annual video games trade fair normally held in Germany however, amidst the pandemic, they chose to move the event to being purely digital attracting more than 2 million simultaneous spectators to the even from…

October 2, 2020
Hispanic vs. Black Conversation on Trump and Biden
In this blog post, we wanted to share an update of our last election discussion to see how Hispanic vs. Black conversations have evolved regarding these polarizing candidates. We recently used O.Y.E. software to provide…

September 25, 2020
Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement
Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…

September 10, 2020
Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return
NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…

July 30, 2020
Business Travel in a Pandemic is like a Telenovela
Hi everyone! My name is Larissa Pagán and I work as a Social Media Marketing Specialist at Nativa. Recently, as part of another project outside of Nativa, I had the chance to take on an important assignment outside…

June 19, 2020
Nativa Doing More to Support the Black Community
At Nativa, we have always prided ourselves on being culturally diverse. Our team of marketing professionals come from different backgrounds, speak multiple languages, and many on the team have been born or fully immersed in other…

April 24, 2020
Out of Home (OOH) Ads in the #5 Metro Market During COVID-19
Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…

April 17, 2020
Issues When Using the Same Diverse Stock Photos
Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…

April 15, 2020
How Influencers are Adapting to the Coronavirus Quarantine
Due to the COVID-19 quarantine, multicultural influencers have needed to change their strategies to communicate on social media. Here at OYE, we investigated how influencers are managing this quarantine and how they are preparing for…

March 30, 2020
Five Tips To Work From Home
Five Tips To Work From Home As with most other marketing agencies, due to COVID-19, Nativa is operating entirely from home to prevent spreading the virus and to help our community. We know that sometimes it…

March 27, 2020
Introduction: Influential Fashion Advisor – @Glazaam
We are so excited to present to you our multicultural influencer of the week! This time we meet Asma Sufian or @Glazaam as she is known on Instagram. Our OYE software first 'met' Asma while searching…

March 27, 2020
Coronavirus Hispanic Conversation – March 27 2020 Update
Coronavirus Hispanic Conversation Update As a follow up to last week's video from the coronavirus research OYE is performing, the OYE health team breaks down numerous trends in U.S. Hispanic conversation including what English speaking…

March 24, 2020
Renewed Focus – Nativa in Atlanta
Nativa's Origin - First Major Contract in Atlanta It all seems poetic that Nativa in 2020 puts an increased emphasis on the city of Atlanta. As we think back to the origin of Nativa, our…

March 12, 2020
Multicultural Plant-Based Meat Conversation Analysis
How Plant-Based Meat in Fast-Food restaurants is perceived among Hispanics and African Americans Plant-Based meat has become a popular topic in the last few years. Some of the largest fast-food restaurants have made plant-based options…

February 27, 2020
Meet Multicultural Content Creator @Multiculturalmaven
“I want to stand out as a multicultural mom and raise my kids in a diverse home”. This is what @multiculturalmaven told us in her interview for OYE and we are so glad to select…

February 27, 2020
Hispanic Cancer Analysis
How different types of Cancer affect the Hispanic Audience Cancer is one of the world's largest health problems. The Global Burden of Disease estimates that 9.56 million people died prematurely as a result of cancer in 2017. Every sixth death in…

February 18, 2020
CES 2020 Hispanic Audience Analysis
The CES 2020 Hispanic Audience CES is one of the biggest tech conferences in the United States that happens every year. According to CES itself, there were more than 4,400 companies exhibiting, over 250 conference…

January 5, 2020
OYE Internship Perspective – My New Family Away From Home
by Joaquin Arellano The Beginning - My OYE Internship "Don't ever doubt yourselves or waste a second of your life. It's too short, and you're too special." Ariana Grande said this recently, and she's not…

December 4, 2019
How I Discovered the Value of Being Bilingual
By Ana Cisneros This is a blog written by Nativa’s intern, Ana Cisneros, about how she discovered the value in speaking multiple languages. I grew up in an environment where I found that knowledge of…

November 13, 2019
Inspirational Female Influencer: @NotBasicBlonde_
"There's something so special about a woman who dominates in a man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer." These are the words…

November 11, 2019
Multicultural Lunch and Learn with Nativa: Data-Driven Insights
Multicultural Lunch and Learn with Nativa - “Data-Driven Insights: Discover the authentic voice of the fastest-growing group of consumers” As America grows more diverse, minority groups are becoming “Super Consumers.” Multicultural consumers are the fastest-growing…

October 25, 2019
Beauty and Music Multicultural Influencer: @MarreMusic
In this week's influencer feature we go in a different route featuring beauty and music multicultural influencer, @MarreMusic. Marre's real name is Maria del Rosario, but she adopted Marre as her stage name which is…

October 23, 2019
Hispanic Business Owners Volunteer – Learn to Prioritize Your Time
We are all guilty of finding excuses for why we can't do the things we know we should, like losing five pounds, calling our relatives or making time to volunteer. Have you ever stopped to…

October 11, 2019
OYE Multicultural Small Business Wins Award from the Phoenix Journal
OYE Business Intelligence wins big as this multicultural small business wins the Phoenix Business Journal's Small Business Award! OYE started off by Eric Diaz and Natasha Pongonis, CoFounders of OYE, seeing a need in the…

September 13, 2019
Keto Multicultural Influencer Feature: @Keto_Comadre
This week we have another Multicultural Influencer Feature coming at you! However, this week is special with a Keto Multicultural Influencer, Anely, or @Keto_Comadre as she is known on Instagram, is huge on the keto…

September 4, 2019
Multicultural Influencer Feature: @Tonydelarocha
We continue with our multicultural influencer feature with local Phoenix, Arizona influencer, @Tonydelarocha. This 33-year-old men's lifestyle influencer takes great pride in being very authentic to his audience, as well as being one of few…

August 30, 2019
The Hispanic Opinion on Healthcare
Hispanic Conversation on Social Media Through analysis of 3,500 tweets. using OYE software, common themes and insights were discovered about what opinions Hispanics have in regards to healthcare. This is seen through the thousands of…

August 26, 2019
For Brands – How to Regram, 5 Steps You Need to Follow
As a multicultural marketing agency, we’ve been creating social media content for our clients for nearly a decade and something we have realized is the power of sharing one of our social media influencer's content…

August 13, 2019
Brown Sheep: Embracing Latina
By: Karina Griffin This is a blog written by Nativa’s intern, Karina Griffin, about her experience growing up Latina in a predominantly white world and how she came to understand her dual heritage. ------------------- We…

July 29, 2019
Multicultural Influencer Feature: @lachicadelafrotv
Welcome to our second blog featuring a multicultural influencer found by the OYE Multicultural Influencer Platform. This time, Kathrin Cedeño, a very proud afro-latina influencer, will be the face of our blog. With her cute…

June 26, 2019
Multicultural Influencer Feature: @EdwinLunes
Welcome to our very first blog in which we will feature multicultural influencers found by the Multicultural Influencer Platform. For the inaugural post, say hello to Edwin Lunes! We chose him for this first post…

April 4, 2019
Movers & Shakers: Natasha Pongonis on Argentina, Architecture and Breaking Down Barriers
This piece originally appeared in TechOhio's featured stories. We interview the founder of OYE! and Nativa Natasha Pongonis’ path to entrepreneurship wasn’t quite a straight shot. Growing up in Argentina, the founder once studied architecture in…

March 22, 2019
Highlights from SXSW 2019 Co-Founders Top 5
On the final day I was at 2019 South by Southwest (SXSW), a colleague approached me and asked, "So what have you seen that rocked your world?" I looked blankly at her and responded, "Well,…

March 21, 2019
Community Conversations at SXSW
My journey at SXSW began on March 8th and there’s no better way to celebrate International Women's Day than by doing something I absolutely love, sharing my story as a female entrepreneur! Southwest Airlines brought together…

January 29, 2019
5 Tips for How to Choose a Multicultural Food Influencer
Introduction to Multicultural Influencers Influencer marketing continues to grow as an important part of the modern brand and its fair to say that influencers will continue to have a strong impact on creating brand awareness…

January 18, 2019
Innovation From a Female Perspective: CES 2019
CES For The First Time: Innovation From a Female Perspective For over 50 years, the International Consumer Electronics Show (CES) has gathered the most creative and visionary minds from around the word. This year over…

January 8, 2019
The Future of Multicultural Marketing in the U.S.
As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…

November 29, 2018
Black Friday & Cyber Monday Multicultural Insights 2018
Black Friday & Cyber Monday 2018 Each year, Black Friday and Cyber Monday are highly anticipated shopping events for all US consumers and retailers. In the case of Black Friday, it is increasingly becoming an online shopping event perhaps…
The 2018 Midterm elections are as important as ever. While most people are only invested in their local and state politics, it is important to understand the big picture as well. On November 6th we will know the ongoing party majority of U.S. House and Senate, as well as the party in the governor’s chair for many states. With the current political climate, people are clamoring to know if the campaign #FlipTheHouse, in favor of the Democrats (the Blue Wave) will rise against or succumb to the Republicans (the Red Wave). Through our social listening technology, we were able to look at online conversations to see who is talking about the upcoming elections, where they are, and what they are saying. OYE collected 150,000 posts in total during the week before the Midterms from 10/24/18 - 10/31/18.
So in an attempt to predict what's going to happen, we need to understand what's at stake.
Currently, the Republicans hold a 235-to-193 majority in the House in which all 435 House seats are up for grabs in the upcoming election. This will be a much easier majority to flip.
Republicans also hold a party majority in the Senate, 51-to-49 against the Democrats. There are 35 Senate seats open in 2018 in which 26 are currently held by Democrats. The Blue Wave will need to keep those 26 as well as gain two additional seats in order to become the new majority; a much more difficult flip.
Nine of the most populous states will be electing new governors, six of those nine are already Republican. While most can predict the outcome of states like California (blue) and Texas (red), other states such as Illinois, Florida, and Michigan are up in the air and everyone is dying to know the outcome.
Out of all elections, these were the hot spots of political discussion. Below, we can see that from New York City came the greatest amount of active online conversations and just behind it, we see Washington D.C. and Los Angeles with the next greatest quantities of discussions. Note that states including Colorado, Nevada, Florida, Illinois, and Michigan also have hot spots of activity, all of these which could fall either way.
As far as who is talking about the upcoming elections, there were 4,895 verified Hispanics and 2,872 African Americans that were part of these political conversations tracked by OYE. In the face of Trump's administration, women and minorities are often targeted or expected to be a part of the Blue Wave. Contrary to that belief, our software captured more conversations from males across the three major ethnicities in the U.S. In the 2016 election, more African American women voted Democrat and more white women voted Republican. Seeing more conversations and vocal political alignments from not just males across the board, but also seeing fewer minority women taking part in the online conversation about the Midterms, is an indication already that November 6th might look like a Red Wave.
In terms of what people were talking about, our software was able to categorize the conversations about the Midterms. While we can see that most people were focused on getting out to vote in general, we also see political alignments between Republicans and Democrats. Both of these categories would have consisted of keywords associated with the campaign. For example, the Vote Republican posts had keywords such as "Red Wave", "Vote Red", and "KAG" or "Keep America Great". Vice versa, the category Vote Democrat has posts with keywords such as "Blue Wave", "Vote Blue", or "Flip The House". Across all ethnicities, we can see that Vote Republican has a greater percentage than Vote Democrat and an overall majority in volume of posts at 7,002 total versus 4,478. Note that Donald Trump is also an important category; however, those posts are both in favor and against the current president.
All in all, it seems the Republicans and the Red Wave are at least more vocal about their political alignments and while that reflects real people who are going to vote on November 6th, it also isn't a sure thing. It could be that Democrats are less likely to be outspoken on their political alignments or it could be that there are many undecided voters that aren't committed to a specific wave. Either way, on November 6th we'll better know the political trajectory of our country in the years to come.

October 5, 2018
Nativa Receives First 2 Federal Contracts as an 8a Certified Multicultural Communications Agency
Nativa, an SBA 8a certified multicultural communications agency which holds offices in Columbus, OH and Phoenix, AZ recently received two direct federal contracts. One contract is from the Ohio Air National Guard and the other…

October 3, 2018
Multicultural Agency Leaders from Nativa Interviewed – Podcast from Nationwide Insurance
Last month, Nativa co-founders Natasha Pongonis and Eric Diaz were invited by Nationwide Insurance to be part of the Business Solutions Center Business Spotlight to share their story as business owners and disruptors in technology.…

September 19, 2018
5 Ways to Advertise to Hispanics on Facebook and Instagram
With a strong presence on all social media platforms, Hispanics in recent years have gained the watchful eye from brands. In 2016 it was found that around 13.1 million U.S. Hispanics have an active account…

August 29, 2018
K-Pop Boy Band BTS Makes a Splash with US Multicultural Audience
Bangtan Boys, or BTS, is a seven-member Korean-pop boy band that has taken the world by storm since beginning the group in 2013. On August 24th (2018) they released a song "Idol", pushing them to…

May 14, 2018
Top 4 Methods for Translating a Website to Spanish
Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!

March 27, 2018
Top Latin Artists Among Hispanic Music Influencers
The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. In this blog, OYE! will focus on Hispanic Music Influencers. To be considered a Hispanic Music Influencer, the user…

February 28, 2018
Trump and Gun Control: Major Topics among Hispanic Influencers
The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. The Florida shooting tragedy earlier this month sparked an uproar of political debate over these last few weeks.…

February 25, 2018
Hispanic Influencers on Black Panther and Florida Tragedy
The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. Black Panther premiered on February 16th, and OYE! software was used to analyze what topics Hispanic Movie Influencers…

February 14, 2018
Data shows that more Latinas Driving Entrepreneurship in the US
According to a new study created by the Stanford Graduate School of Business, Latinas are driving entrepreneurship around the country. ABC 6 News reported, “The future looks bright, especially for Natasha Pongonis and her tech…

January 15, 2018
Pop Culture & Sports Hispanic Influencers Tracker (1-15-18)
OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and…

December 13, 2017
Pop-Culture & Sports Hispanic Tracker
OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and…

December 1, 2017
Hispanic Analysis of Miss Universe Pageant 2017
The Miss Universe international competition is one of the most important and publicized beauty pageants, viewed by millions worldwide. The yearly competition is a stage where empowered women come forth and exhibit the confidence that has driven…

November 5, 2017
Hispanic Millennials Diet Preferences
The diets of US Hispanics are thought to be heavily influenced by their countries of origin. Thus, Hispanic millennials diet preferences may then be influenced by parents and even grandparents who teach eating habits and…

October 25, 2017
Media Day with Cronkite News / UnivisionAZ
The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…

October 23, 2017
Winning Latino Fans – Game of Thrones Case Study
Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…

October 20, 2017
Game of Thrones Hispanic Audience Report
"I won't be knitting by the fire while I have men fight for me." - Game of Thrones character Lyanna Mormont during episode 1 of season 7. Those words echo in the ears of Game…

October 13, 2017
Nativa Partner Natasha Pongonis Honored to be on Panel of Nationwide Insurance Hispanic Heritage Month Event
Nativa leader Natasha Pongonis today participated as a panel speaker during the Nationwide Insurance Hispanic Heritage Month event. Several of the topics discussed to a livestreamed audience across the nation were: hurricane relief, diversity, inclusion, communication tactics…

July 24, 2017
Latino Micro-Influencers are Changing Marketing
Image: Public domain via Pexels While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no…

June 17, 2017
When Less is More: Latina Micro-Influencers Pave the Way – Interview with Tyannah Vasquez
The Smile – Meeting Tyannah As I’ve learned in the advertising business, you can tell a lot from a smile. When I first came across Tyannah’s friendly expression; I knew she was a perfect match…

April 9, 2017
Latina Female Tech Founders OYE! CEO at White House
Columbus startup founder Natasha Pongonis of OYE! was at the table in March when Hispanic business owners from around the country met at the White House. "She (of Ivanka Trump) came with a notebook, willing…

March 23, 2017
Bilingual Account Manager
Bilingual Account Manager Job Description: Nativa is a nationally renowned multicultural marketing agency looking for a passionate Bilingual Account Manager with expertise in Marketing/Advertising who will partner with our clients and ensure their long-term success.…

February 25, 2017
OYE! Business Intelligence Wins $50K Street Pitch Competition in Phoenix
OYE Business Intelligence won Phoenix Startup Week’s inaugural Street Pitch startup competition Wednesday, beating out nine other startups for the $50,000 investment from the Arizona Founders Fund. OYE is a software solution that works with…

January 25, 2017
Hispanic Businesses in Startup Competitions? OYE! Made the Top 64 Startups for 2017 Venture Madness
Are Hispanic businesses in startup competitions? OYE! Intelligence made the first round of cuts for the 2017 Venture Madness competition along with 63 other competitors. Venture Madness, presented by Invest Southwest in partnership with the…

January 24, 2017
Latin American Celebrity Influence and Social Listening
CREDIT: Emily Berl/Redux OYE! co-founder Eric Diaz was featured in Inc. Magazine's article on the value of social listening when marketing Latin American celebrity influence, and the purchase power of Hispanics. Read a snippet below…

October 6, 2016
2016 Latino Political Tracker 9/27 – 10/2
Entering the fourth week the 2016 Latino Political Tracker, OYE! continues to analyze conversations of U.S Hispanics including a focus on Trump Hispanics volume, sentiment, gender, and language. This week our team saw some changes…

October 6, 2016
Latino Technology Startup Wins at USHCC National Convention
We are excited to announce that OYE! was selected this week by the United States Hispanic Chamber of Commerce (USHCC) to receive the #USHCCPitchYourBiz sponsorship and attend the 2016 USHCC National Convention this coming week…

September 29, 2016
Social Media ELECTION 2016 HISPANIC POLITICAL TRACKER
This week was the start of the first Presidential Debate this past Monday and OYE! analyzed gender, language, sentiment, and share of voice among U.S. Hispanics for the debate in this fourth weekly analysis which…

September 22, 2016
Instagram Election 2016 Hispanic Political Tracker 9/12 – 9/18
In this third weekly analysis, OYE! continues to analyze gender, language, sentiment, and share of voice among U.S. Hispanics discussing the presidential candidates. There were several interesting swings this week, in particular in the areas…

September 15, 2016
Instagram Election 2016 Hispanic Political Tracker 9/5 -9/11
2016 Hispanic Political Tracker In this second weekly analysis, termed the 2016 Hispanic Political Tracker, OYE! analyzed gender, language, sentiment, and share of voice among U.S. Hispanics discussing the presidential candidates. We will add new sections…

September 9, 2016
Instagram Election 2016 Hispanic Political Tracker
2016 Hispanic Political Tracker The OYE! team is proud to welcome you to a new weekly analysis, termed the 2016 Hispanic Political Tracker, we will be providing to keep a pulse on the Latino vote…

September 6, 2016
TechAZ Features OYE Co-Founder and CFO, Eric Diaz
Eric Diaz is the CFO for OYE! Business Intelligence, a software platform that provides business insights to Fortune 500 companies, federal government organizations, and large public universities. This platform helps those organizations provide better marketing…

July 28, 2016
Latino Education – Arizona Universities Instagram Report
The decision on pursuing higher education is not typically easy especially when trying to figure out which college or university is a best for our young adults. In this short study, the OYE! platform analyzed what college-going…

July 7, 2016
Multicultural Retail 360 Summit: a three day event to learn from top leaders in the industry
Overview The 2016 Multicultural Retail 360 Summit will be the largest and most extensive business conference offered in its 11 year history. Originally known as ‘Hispanic Retail 360,’ this year’s conference will be the most…

June 23, 2016
Nativa Endorsed by the U.S. Small Business Administration as an 8a Certified Hispanic Agency
The Nativa Multicultural Communications agency received great news in June 2016 as it has been certified by the 8(a) Business Development Program of the U.S. Small Business Administration (SBA) as an 8a certified Hispanic agency. The SBA,…
June 5, 2016
Hispanic Zika Virus Research – U.S. and Latin American Analysis of the Mosquito-Borne Disease
The Zika virus is a global health treat affecting thousands of people globally, and has loomed large in the public eye since the first confirmed Zika infection was confirmed in Brazil in May 2015. Zika virus…
April 21, 2016
Learning from U.S. Hispanic Homebuyer Conversation Drivers
Eric Diaz, CFO of OYE!, presented yesterday for the Hispanic Association of Real Estate Professionals (HAREP) on the Hispanic homebuyer in the real estate market. It was a packed house, complete with realtors, mortgage brokers,…

April 1, 2016
Why use OYE! – Hispanic Social Media Listening Tool
Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…

March 28, 2016
A Look inside Multicultural Retail 360 Summit 2016
The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media…
March 25, 2016
Top Presidential Candidates among Arizona Latino Voters
Over the past month, the race for the presidential election has heated up significantly. Candidates have been battling non-stop in hopes of securing votes, including several candidates with extended efforts from minority demographics. However, how are these candidates performing…
March 24, 2016
Latino Financial Services Report – Life Insurance
One of the industries that OYE! has spent considerable time measuring in recent years has been financial services, and specifically life insurance. Latino financial services life insurance conversations have consistently shown strong volume, and a tendency for these…

March 15, 2016
How Do You Tell a Muñoz From a Muñoz? – Challenges of Categorizing Hispanic Conversation
Often we are asked about how the OYE! algorithm works in categorizing Hispanic conversation on social media. We explain in these cases that OYE! is not based on language, and in fact the social media tools uses a proprietary…

March 10, 2016
The Horrors of Cross-Cultural Advertising Translations
When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
February 17, 2016
Latino Super Bowl Marketing – Ad Mention Performance
The biggest football game of the year is not just a battle between the two teams participating, but a battle between brands trying to catch the eyes of millions of people by showcasing their newest commercials promoting…
January 28, 2016
Influencers’ Perspective: How to Pitch to Latina Bloggers?
A few weeks ago the Nativa team had the pleasure of hosting and interviewing Kathy Cano-Murillo, also known as The Crafty Chica as well as her daughter Maya Murillo from Maya in the Moment about how to approach…
January 13, 2016
How Many Latinos in the US on Instagram
Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have…
January 4, 2016
How many US Hispanics on Facebook
A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
December 28, 2015
Hispanics Talk National Preparedness Month
OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!…
November 20, 2015
The 2015 Hispanic Heritage Month Series – Sports
During Hispanic Heritage Month the topic, Sports was one of the main topic discussed during the month long celebration. We also looked at the week before Hispanic Heritage Month to gather any announcements of anticipated…
November 20, 2015
The 2015 Hispanic Heritage Month Social Listening Analysis – Education
During Hispanic Heritage Month, universities were a topic discussed often during the month-long celebration. In addition to the 30 day period, OYE! performed social listening analysis on higher education schools and universities, to review the week…
November 20, 2015
The 2015 Hispanic Heritage Month Series – Celebrities
During Hispanic Heritage Month, Celebrities was one of the topic discussed during the month long celebration. In addition to the 30 day time range of the important month, we also looked at the week before…
November 16, 2015
Experiential Marketing Lessons – An Old Dog Learns New Tricks at the Music Festival
A few weekends ago I went to an all-ages outdoor music festival that featured several currently popular entertainers including Pepper, Slightly Stoopid, Rebelution and J.Cole. I challenged myself to do something out of my comfort zone; attend…
November 13, 2015
Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative
I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…
October 29, 2015
The 2015 Hispanic Heritage Month Series – Politics
During Hispanic Heritage Month (HHM), from Sept. 15- Oct. 15, the category of Politics was the biggest topic discussed during the month-long celebration. In addition, OYE! research included the week prior to the beginning of Hispanic Heritage…
October 27, 2015
2015 Hispanic Heritage Month: What Did People Talk About?
Hispanic Heritage Month (HHM), from Sept. 15- Oct. 15, just came to a close and this year we at OYE! decided to listen in on the hispanic conversations online and what was being discussed during this month…
October 15, 2015
Marvel Marketing to Hispanics: Top Superheroes Among U.S. Latinos
In a science fiction chat room from this past June, Marvel fanatics discuss online whether the two legendary superheroes, Hulk and Spider-Man have ever fought each other. Some were convinced that they have indeed clashed but…
October 2, 2015
OYE! Teams with the Arizona Hispanic Chamber to Provide Hispanic Education & Entertainment Insights
For 19 years, the Arizona Hispanic Chamber’s DATOS: The State of the Hispanic Market report has been tracking, measuring and analyzing the ongoing economic, political and cultural transformation being driven by the state’s fast-growing Hispanic…
September 28, 2015
Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview
Nativa's co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio. In the recording, the announcer details how Natasha came from Argentina as an exchange student…
September 17, 2015
OYE! Measures the Hispanic Voting Trends on Social Media.
The second presidential debate on September 16th was heavily discussed online, and of course Latino conversation was a major driver of the total online volume. OYE! tracked Hispanic online mentions via Twitter and Instagram following…
September 9, 2015
How Many US Hispanics on Twitter
Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This…
August 31, 2015
Hispanic Disney Big Data Analysis; a Princess in All of Us
By Sylvia Vasquez. Most little girls have dreamed of becoming a Disney princess and living happily ever after in a fairy-tale lifestyle, playing dress up, and watching Disney movies. Personally, my favorite princess was Belle from…

August 18, 2015
Straight Outta Compton – Hispanic Culture & Movie Marketing
This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…

July 24, 2015
My Experience as a Hispanic Marketing Intern at Nativa
My experience interning with Nativa these past two months has been a great one. When I first applied and got selected I was then thinking about adding marketing as a second major but decided against it. However,…
June 12, 2015
8 Facts to know about Hispanic Millennials, #5 Spending
Spending In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers. When considering the…
March 12, 2015
What Makes Arizona Hispanics Unique?
In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
January 28, 2015
Nativa’s Advantage as the Digital Multicultural Agency in Phoenix
Phoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage. For us…

January 16, 2015
Jane The Virgin Captures the Hearts of Latinos
Columbus, Ohio – By now you have probably heard all about the TV show that has become one of the greatest sensations across the US: Jane The Virgin. The show tells the story of the…
January 9, 2015
ONE YEAR REBRAND ANNIVERSARY AS NATIVA Multicultural Communications ( Cheers to All! )
Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity. Today, we are beyond excited to be celebrating our first anniversary…
November 14, 2014
Nativa to Sponsor Collectivo Event: Marketing to Latinos in 2015
A Great Learning Event to Kickoff 2015 Nativa is proud to announce that they will be hosting the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the…
November 12, 2014
Natasha: Latina Entrepreneur of the Year
Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…
October 9, 2014
AMA Phoenix Presentation – Phoenix Marketing Minds Unite to Talk Marketing Measurement
Quality over Quantity Overall the attendance for the October 9th AMA Phoenix Hispanic marketing event was not as high as I had hoped. However, the good thing was that the roughly 20-25 people that came were…
October 1, 2014
Social Media Week Miami Conference Wrap Up
I have been to bigger conferences in Miami, but Social Media Week Miami was indeed a great event. The event had a mix of different marketers and media professionals and not the regular group I usually see.…
October 1, 2014
Why are Brands so Focused on the Hispanic Market?
During my recent visit to Guadalajara, Mexico I had the opportunity to connect and work from an organization called “Nevermind” founded by Luis Othón Villegas. Nevermind not only provides a co-working space for freelancers, architects, and designers,…
September 22, 2014
Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference
For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…
September 17, 2014
2014 Ohio’s Hispanic Heritage Month Celebration
Nativa’s Natasha Pongonis Announced as Keynote Speaker Columbus, OH – All of us at Nativa are beyond excited and proud of our very own, Natasha Pongonis, co-owner at Nativa, who will be the Keynote Speaker…
September 2, 2014
CASE STUDY: CDC: (National Influenza Vaccination Week Outreach Campaign for the Latino Community)
Brief Every year during the month of December, the Nativa team collaborates with the Centers for Disease Control and Prevention (CDC) to implement an outreach campaign for the Latino community with the important message about flu…
September 2, 2014
Case Study: Arizona State University (Future Sun Devil Families Program for the Latino Community in Arizona)
Brief Our client, the Access ASU program within Arizona State University (ASU), reached out to the Nativa team to trans-create (translate in a culturally relevant manner) a full curriculum of its Future Sun Devil Families English…
August 29, 2014
Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media
Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…
July 8, 2014
CDC (Latino LGBT Research & Ambassador Outreach)
Above is a resource that can be found on the CDC LGBT Reasons website which can be used to create awareness of the importance of HIV testing for people of all sexual orientations. Brief The…
June 19, 2014
A World Cup Party to Remember
On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for…
June 10, 2014
Case Study: Charmin Toilet Paper -Online Listening Marketing Data for Controversial TV Ad Campaign
The Charmin Bear family, as seen on the Charmin.com website. Brief P&G's Charmin toilet paper approached Nativa with the goal to find out how Hispanics felt about their product and the “Enjoy the Go” advertising…

April 15, 2014
Billboard Advertising – The Pulse of Hispanic Marketing
A Break from the Action... Traffic was thick and I was looking for anything to take my mind off a rough day at the office. Busy from what seemed to be endless client meetings, I decided…
March 6, 2014
The Nativa Agency Expands to Mexico
With the recent news about Social Media Spanish and DK Web Consulting re-branding under the name Nativa, we would like to make another announcement we think you will like – Nativa now has an office…
February 7, 2014
Why a Hispanic Marketing Agency in Ohio?
An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…
December 12, 2013
Social Media Spanish Rebranding as NATIVA
Why are we rebranding as Nativa? One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web…
November 28, 2013
Start-ups and Latino Innovation
The number of early stage start-ups and accelerators are thriving, however, the success of these initiatives are tied to reliable funding sources. My Start-up Story I recently completed a 10 week intensive program with 10xelerator, …

November 18, 2013
Oye selected for the 10X Accelerator Class of 2013
Company Description: OYE! is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so our clients can make…
October 18, 2013
When to Partner With a Hispanic Marketing Agency
When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
September 30, 2013
What is Online Listening?
What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…
September 24, 2013
How To Use Facebook Tabs
What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…
September 19, 2013
Nativa will now be Coworking in central Phoenix
A new office for Nativa If you hadn't heard, Nativa is now coworking in Phoenix! Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave We are excited to be the primary tenant…
August 23, 2013
The future of Ecommerce
A few weeks ago I received an invitation to attend an event sponsored by DHL and Excel Logistics where a group of digital communication experts analyzed the future of ecommerce. Professionals form different sectors and…
August 2, 2013
The Benefits of Using an Email Marketing Drip Campaign
Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign? In this episode of the podcast…

April 17, 2013
Options to Reach Hispanics with Facebook Ads
The Dilemma with Facebook Ad Targeting Crafting an effective Facebook advertising campaign is a key tool in helming a successful paid promotion. Beyond writing copy that’s succinct and persuasive and selecting images that convey your…

April 1, 2013
Women and Online Purchasing Power
Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last…
February 18, 2013
What’s The Buzz About Facebook’s Graph Search Tool?
Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
February 6, 2013
Using Google+ Hangouts to Connect our 3 National Offices
The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…
January 11, 2013
Why Does The Latina Shopper Matter?
Who is the Latina Shopper? As access to technology and the convenience of online consumerism changes the way we shop, it’s impossible to ignore the role Latinos play in setting trends and styles. From the…
November 20, 2012
Marketer’s Perspective: LATISM 2012 Conference
As mentioned in my recent post on the Hispanic Retail 360 Summit, marketers must often make tough decisions on which conferences to attend, given that there are time and budget constraints. While LATISM 2012 was…
November 6, 2012
Looking Back at Hispanic Women’s Corporation Professional Development & Leadership Institute 2012
GM diversity team members hosted a special dinner during the Hispanic Women's Conference to meet and mingle with local Phoenix media. Great food and conversation set the tone for the events that transpired during Hispanic…
September 28, 2012
Hispanic NBA Players a Hit with Latino Fans
Top Hispanic NBA Players Rake in Conversations Between Seasons Who knew Hispanic basketball players were still a major topic of conversation in the off-season? It seems that even when they’re not on the court, NBA…

August 24, 2012
Marketers Perspective: 2012 Hispanic Retail 360 Summit
Every year there are scores of conferences that beckon my attention. They all claim to be the go-to event where you will not only learn key strategies, but also have the chance to connect with…
August 1, 2012
How to Remove Your Image and Name from Facebook Ads
Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads. I wrote about this last year on the dangers of showing up…
April 25, 2012
Hispanic Retail – 2012 Conference
A Conference Not To Be Missed One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and…
April 2, 2012
Does Your Campaign Need a Network of Bloggers? Part II
Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…
March 15, 2012
Does Your Campaign Need a Network of Bloggers?
With the burgeoning blogosphere, simply having a web presence is not enough. Companies need to establish a successful website, social media campaigns as well as a blog strategy to stay relevant in today’s online market.…
March 8, 2012
Why would a Hispanic Marketing Agency Locate in Phoenix?
DK's First Year Anniversary in Phoenix On Monday, March 12, my firm DK Web Consulting completes its first year in operation since opening a second office in Phoenix last spring. Much has happened in the past…
February 15, 2012
‘The Numbers’ (Listen like the NBA: ¡Con Emocion! Part 2)
Last week, we promised we would highlight the numbers from our “Listen Like the NBA: ¡Con Emoción!”story, as well as how the NBA’s Hispanic marketing group leverages social media in order to keep their fans…
February 10, 2012
Super Bowl XLVI Ads: Hispanics Are Talking
With 111.3 million average viewers, and 114 million tuning in just for Madonna's halftime performance, Super Bowl XLVI made its mark in Super Tazón (Spanish word for Super Bowl) history, breaking the previous viewing record.…
January 30, 2012
Listen like the NBA: ¡Con Emoción! (Part 1 of 2)
Emoción The National Basketball Association’s (NBA) Hispanic platform, éne-bé-a, which we featured in a two-part series last season, is off to a fast start. With growth numbers almost unrealistic to any brand, the éne-bé-a’s key to their organic social media growth is…
December 14, 2011
El Sporting KC: Focus on Social Media (Part 2 of 2)
Lo prometido es deuda (A Promise Delivered) As we promised you, here is part two of Sporting KC’s Hispanic reach through sales, marketing and, as you will learn today, social media. If you haven’t read…
October 26, 2011
MLS Fútbol (Soccer) Teams With Spanish Online Presence
In the 4th minute of Saturday night's game against DC United, Omar Bravo of Sporting KC was anxious to take the shot. Sporting KC, who had been in last place as recently as June had…
October 9, 2011
Why Im Going to the LATISM (Latinos in Social Media) Conference
It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back. I signed up to attend as the folks that run LATISM, or #LATISM as…
July 25, 2011
DK Web Consulting inks Deal with ScarGuard Labs
Scarguard MD can be found at 60,000 CVS, Wal-marts, and other retailers nationwide DK Web Consulting has been chosen by Scarguard Labs of Great Neck, NY as the exclusive Hispanic digital agency for its extensive…
July 14, 2011
How and When to Partner with a Hispanic Marketing Agency
Thank you all for joining the presentation. Please download the presentation from Slideshare: How and When to Partner with a Hispanic Marketing Agency DK Web Consulting View more presentations from Dk Web Consulting.
February 21, 2011
How Government and Non-Profits are using Hispanic Social Media.
The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.” Case Studies to include The…
November 19, 2010
NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)
The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal…
November 19, 2010
NBA Hispanic Marketing: A look inside the éne•bé•a (Part 1 of 2)
Dominican born Al Horford is an éne•bé•a spokesman and current player for the Atlanta Hawks. NBAE/Getty Images. The NBA proves that hard work on and off the court pays off. After significant research into what…
November 17, 2010
Why Marketing to Hispanics Works Presentation Download
17% of the U.S. population is Hispanic, and, by 2013, the purchasing power of this group will exceed $1.3 trillion. At the same time, Hispanics are very active online, including the use of social media…
October 4, 2010
Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce
Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
September 13, 2010
Seeking the Double Rainbow – Ranking Hispanic Marketing Groups on LinkedIn
There are far too many LinkedIn Groups focused on Hispanic Marketing for any one Marketer to possibly engage with regularly. We took a look at 8 of the groups most readily available to a Marketer in…
August 26, 2010
Exciting Partnership – Social Media Spanish & Hispanic PR Blog
We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa's blog articles related to Hispanic social media and web news. The Hispanic PR Blog …
August 11, 2010
Where to Find Latinos: Social Media Alternatives
It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and…
July 19, 2010
Why Firms Need to Market to Hispanics
Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050). The ever-growing Hispanic market…
July 14, 2010
Why Marketing to Hispanics using Social Media Works
Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…
June 3, 2010
Measuring Social Media Engagement
So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…