Within the past week Bad Bunny dropped a Super Bowl trailer on Apple Music. Let’s dive deeper into this. Super Bowl promos usually try to
feel huge and dramatic. This one did not. The Apple Music trailer for Bad Bunny’s halftime show feels like a little window into Puerto Rico, not a commercial trying to convince you it is important. It was filmed there, and the whole vibe is dancing under a flamboyant tree with people joining in like it is a real neighborhood moment, not a staged “America meets artist” thing.
They used “Baile Inolvidable,” and that choice is so on brand for him. It’s not watered down. It’s not trying to be the safest option for a huge audience. It’s just him. And that’s why it works. It feels like the Super Bowl is stepping into his world, not him trying to shrink himself to fit the Super Bowl.
The Spanish-first rollout feels so refreshing. That line, “El 8 de febrero, el mundo bailará,” doesn’t feel like a translation or a little caption on the side. It’s the headline, and it sets the tone like everyone’s invited. In the trailer, you literally see people from different backgrounds dancing together, like it’s not “for one group” or “for one audience,” it’s a whole community moment, and the message is basically saying the same thing. This is for everyone, and on that day, everybody’s dancing.
The funniest
part is seeing both brands and everyday viewers respond like genuine fans. You can already picture group chats lighting up with people saying they need to learn the lyrics immediately. That’s why Duolingo’s “Bad Bunny 101” made me smile. It feels timely and authentic, not forced, just a playful and self-aware way to join the moment.
Authenticity over performance
Why Nativa Pays Attention to Moments Like This
And from a marketing perspective, this is exactly the kind of moment we pay attention to at Nativa Multicultural. Not because it’s a celebrity trailer, but because it shows what happens when you lead with culture instead of trying to sell culture. The reason it resonates is the same reason multicultural marketing works when it’s done right. It feels lived in, it feels specific, and it invites people in without making anyone feel like they need an explanation.
For brands, that matters. When you build creative that’s rooted in community and respects how people actually talk, celebrate, and connect, it stops feeling like an ad and starts feeling like something people genuinely want to share.
