COLUMBUS REGIONAL AIRPORT AUTHORITY

Data Analysis

Overview

Columbus Airports needed a clear, concise method to evaluate their performance, amidst a deluge of feedback from sources like JD Power, ASQ, social media, and emails. They turned to O.Y.E. for a holistic solution to assess their standing in the eyes of the public. 

Approach

O.Y.E. developed a comprehensive dashboard providing a bird’s-eye view of customer experience scores and comments, identifying trends that positively and negatively impacted the customer experience.

This dashboard included:

  • Topic analysis of all categories (i.e. transportation, security, airlines, etc.) that drive customer inquiries across all channels
  • Subcategory identification to highlight top conversation drivers within these categories
  • Sentiment analysis for each topic
  • Summary of 5 years of ASQ and JD Power Survey results

Results

With O.Y.E’s dashboard, Columbus Airports could clearly identify improvement opportunities across their business. These insights guided efforts to enhance customer satisfaction, streamline operations, and maintain a positive reputation. The actionable data ensured Columbus Airports could make informed decisions, supporting their goal of delivering exceptional customer experiences.

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