Nativa implemented a digital recruitment campaign for the Indiana Army National Guard, focused on raising awareness and interest in recruitment among individuals with a passion for public service. The campaign emphasized roles related to civil service, emergency relief, and first responder responsibilities—key themes that resonate strongly with Indiana residents who value assisting their communities. This state-wide effort aimed to drive digital engagement and attract prospective Guard members who see service as an extension of their commitment to supporting their local communities.
To meet the campaign objectives, Nativa developed a statewide digital campaign using paid media strategies designed to reach Indiana residents across both rural and urban areas. The campaign employed tailored messaging that spotlighted real-life service scenarios, educational benefits, and the tangible community impact of joining the Guard. Ads were deployed on high-traffic platforms popular with the target demographic, with creative and copy aligned to reflect the Guard’s role in civil support and emergency response. Nativa actively monitored performance metrics and applied data-driven optimizations throughout the campaign’s duration to ensure efficient use of the media budget.
The Indiana campaign achieved exceptional digital engagement, effectively reaching a broad audience and prompting meaningful interaction with the Guard’s messaging. Over the course of the campaign, 885,709 impressions were delivered across targeted channels, significantly boosting statewide visibility. These impressions translated into 13,738 link clicks, demonstrating strong public interest in the Guard’s civil service and first responder opportunities. The campaign maintained a highly efficient average cost per click (CPC) of just $0.62, outperforming typical industry benchmarks and maximizing the value of every advertising dollar. These results highlight Nativa’s ability to drive qualified traffic and amplify awareness across Indiana, reinforcing the Guard’s reputation as a trusted path for public service.
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