Nativa was selected by the Ohio Air National Guard (OHANG) to provide a 12-month advertising plan aimed at reaching 18–24-year-old females and African American males within the state. Additionally, Nativa was tasked with ensuring that the advertising and promotional efforts maintained the credibility and integrity of the U.S. Armed Forces.
Nativa’s team of graphic designers created digital and print materials that upheld the essence of the Air National Guard while integrating culturally relevant imagery. Key components included:
Nativa implemented a digital and print campaign that exceeded contract requirements by successfully targeting sought-after multicultural affinity groups. Nativa reduced the cost per view from $0.40 to $0.03 within one month, saving over $100,000 in the first three months. They provided further recommendations to reallocate the budget to maximize ROI for the campaign’s duration.
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
