Focus Groups & Surveys
Data-Driven Consumer Research for Smarter Marketing Decisions
We conduct qualitative and quantitative research through focus groups and surveys to uncover consumer insights that shape brand strategies.
our approach
- Culturally Relevant Participant Recruitment
We specialize in sourcing diverse and representative participants—including Hispanic, Black, Asian, Indigenous, and other underrepresented communities—to ensure your feedback reflects real-world perspectives and cultural nuances.
- Bilingual Moderation & Survey Design
Our team designs and conducts focus groups and surveys in both English and Spanish (or other languages as needed), using culturally sensitive language and questions that resonate with participants and yield more authentic responses.
- Actionable Insights, Not Just Data
Nativa goes beyond raw feedback to deliver detailed reports that distill key themes, behaviors, and preferences—helping you uncover opportunities, identify pain points, and shape strategies that align with your audience.
- Flexible Formats to Fit Your Goals
Whether you need in-person focus groups, virtual interviews, mobile surveys, or mixed-method studies, we tailor the approach to meet your timeline, budget, and research objectives—ensuring every insight is meaningful and measurable.
Case Study
Jack Daniel’s
Conducted Hispanic engagement research to optimize brand messaging and increase sales.
Community
Health Services Inc.
Developed a research-backed marketing plan that improved healthcare accessibility.
Contact us to discuss your project.
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
