Project Description

In this report, OYE! delivered beauty pageant Hispanic insights based on the conversations discussed on social media about Miss Universe 2017 on the day of the pageant. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 22,000 conversations online discussing the pageant of which 4,848, or approximately 22%, were from verified Hispanics.

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