Social Listening
Actionable Insights Into Real Multicultural Conversations
At Nativa, our social listening goes beyond surface-level metrics. We use our proprietary O.Y.E. software to deliver deep, actionable insights from online conversations—especially within multicultural communities that are often overlooked by traditional tools.
O.Y.E. enables us to analyze thousands of real-time social media posts, forums, and digital discussions in both English and Spanish. It detects sentiment, identifies cultural nuances, and uncovers emerging trends so our clients can better understand and engage with diverse audiences.
Whether we’re tracking reactions to a product launch or monitoring public opinion on social issues, our approach is rooted in authentic data and culturally informed interpretation. With Nativa and O.Y.E., you get more than a dashboard—you get strategic guidance on how to act on what people are really saying.
our approach
- Multicultural Audience Insights
Tap into the authentic voices of multicultural communities across the U.S.—including Hispanic, Black, Asian, Indigenous, and more—with our proprietary O.Y.E.® platform. Unlike generic social listening tools, O.Y.E.® offers bilingual and bicultural analysis that captures the language, tone, and context behind online conversations. This allows your brand to understand how different cultural groups engage with your products, services, or messaging—and why it matters.
- Trend & Sentiment Tracking
Stay ahead of the curve by tracking real-time conversations and sentiment shifts across social platforms, forums, blogs, and news sources. Our system doesn’t just show you what’s trending—it shows who is talking about it, how they feel, and why it’s relevant to your brand. This helps you proactively respond to public opinion, crisis moments, or cultural moments with agility and confidence.
- Customized Data Dashboards & Reports
We deliver clear, visual dashboards and reports tailored to your specific campaign or business objectives. Whether you’re measuring brand perception, analyzing conversation volume over time, or identifying key influencers, our reports turn complex data into meaningful takeaways. Each report is customized by our expert analysts to highlight actionable insights—not just metrics.
- Campaign & Message Optimization
Use social listening insights to refine every aspect of your marketing—from creative development to media planning. We help you understand which messages resonate with specific demographics, what language drives engagement, and which platforms are most effective for each audience. This allows you to adjust your strategy mid-campaign and maximize impact with culturally relevant, data-informed storytelling.
Case Study
Center for Disease
Control and Prevention
We were tasked with determining trends in health conversations happening online in Spanish. We utilized its proprietary social listening software, O.Y.E., to monitor online conversations on 18 specific health topics. Based on their findings, we created a twelve-month social media strategy to engage Hispanic audiences and the CDC was able to determine priorities for content to be translated.
Delaware Together
Campaign
Through in-depth social listening using our proprietary O.Y.E.® Intelligence platform, Nativa uncovered key cultural insights to inform Jack Daniel’s Mix 3 campaign. By analyzing over 280,000 online conversations, we identified strong engagement from the Hispanic community around whiskey, grilling, and music—revealing how these cultural touchpoints intersect. Our analysis helped highlight where and how Hispanic audiences were organically talking about the brand, providing valuable guidance for more culturally relevant and resonant messaging.
Contact us to discuss your project.
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
