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June 3, 2010

Measuring Social Media Engagement

So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…

Could a Spanish Simpsons Facebook page have more fans than the English page?

Spanish language pages are becoming increasingly common as more companies try to appeal to the US Hispanic market. Most Spanish language pages for US products have fewer fans than their English version. But would it…

How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans

Many large brands such as Nike, McDonald's and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of…