March 26, 2024
5 Authentic Influencer Strategies for Brands to Engage Creators without Seeming Scammy
Navigating the world of influencer engagement can be tricky, so we sought tactics from top executives to identify the most authentic strategies for brands. With insights from CEOs, Stragests, a Chief Marketing Officer and more,…
January 24, 2023
TikTok UGC Rising Up
UGC on the Rise The rise of UGC (user-generated content) is rampant. Many brands and organizations advocate for this brand-specific social media content in their creative marketing and ads. UGC can be shared as photos,…
August 26, 2019
For Brands – How to Regram, 5 Steps You Need to Follow
As a multicultural marketing agency, we’ve been creating social media content for our clients for nearly a decade and something we have realized is the power of sharing one of our social media influencer's content…
September 24, 2013
How To Use Facebook Tabs
What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…
September 19, 2013
Nativa will now be Coworking in central Phoenix
A new office for Nativa If you hadn't heard, Nativa is now coworking in Phoenix! Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave We are excited to be the primary tenant…
November 19, 2010
NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)
The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal…
October 4, 2010
Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce
Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
June 3, 2010
Measuring Social Media Engagement
So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…
