Conferences
January 29, 2019

Robot-Chasing, BotBoxing, & Screen-bending: CES 2019 Multicultural Perspective

Our agency partner, Eric Diaz, was able to attend CES 2019 a few weeks back, have a read of his experience on the show. Always running late to the plane. Why is it that when…
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Future of Multicultural Marketing
EventsMulticultural Marketing
January 8, 2019

The Future of Multicultural Marketing in the U.S.

As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…
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Data Driven InsightsMulticultural Retail Marketing
November 29, 2018

Black Friday & Cyber Monday Multicultural Insights 2018

Black Friday & Cyber Monday 2018 Each year, Black Friday and Cyber Monday are highly anticipated shopping events for all US consumers and retailers. In the case of Black Friday, it is increasingly becoming an online shopping event perhaps…
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8a certified multicultural communications agency
Press Releases
October 5, 2018

Nativa Receives First 2 Federal Contracts as an 8a Certified Multicultural Communications Agency

Nativa, an SBA 8a certified multicultural communications agency which holds offices in Columbus, OH and Phoenix, AZ recently received two direct federal contracts. One contract is from the Ohio Air National Guard and the other…
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multicultural agency leaders nativa
PodcastsPress Releases
October 3, 2018

Multicultural Agency Leaders from Nativa Interviewed – Podcast from Nationwide Insurance

Last month, Nativa co-founders Natasha Pongonis and Eric Diaz were invited by Nationwide Insurance to be part of the Business Solutions Center Business Spotlight to share their story as business owners and disruptors in technology.…
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Translating a website to spanish
Multicultural MarketingWeb Design
May 14, 2018

Top 4 Methods for Translating a Website to Spanish

Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
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The use of eye contact increases the likelihood of engagement for multicultural influencers
Latina Bloggers / Influencers
April 10, 2018

5 Things We Have Learned Working With Multicultural Influencers

I hazily glanced up and saw 5:05 am on the digital screen. My phone would just not stop vibrating. Wiping the sleep from my eye, I checked my phone to see that the annoyance that…
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Laura Enriquez - Nativa Phoenix Hispanic Communications Agency
Press Releases
October 25, 2017

Media Day with Cronkite News / UnivisionAZ

The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…
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latino fans
Case StudiesMulticultural Marketing
October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
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