Translating a website to spanish
Multicultural MarketingWeb Design
May 14, 2018

Top 4 Methods for Translating a Website to Spanish

Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
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The use of eye contact increases the likelihood of engagement for multicultural influencers
Latina Bloggers / Influencers
April 10, 2018

5 Things We Have Learned Working With Multicultural Influencers

I hazily glanced up and saw 5:05 am on the digital screen. My phone would just not stop vibrating. Wiping the sleep from my eye, I checked my phone to see that the annoyance that…
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Laura Enriquez - Nativa Phoenix Hispanic Communications Agency
Press Releases
October 25, 2017

Media Day with Cronkite News / UnivisionAZ

The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…
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latino fans
Case StudiesMulticultural Marketing
October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
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nationwide insurance hispanic heritage month
Press Releases
October 13, 2017

Nativa Partner Natasha Pongonis Honored to be on Panel of Nationwide Insurance Hispanic Heritage Month Event

Nativa leader Natasha Pongonis today participated as a panel speaker during the Nationwide Insurance Hispanic Heritage Month event. Several of the topics discussed to a livestreamed audience across the nation were: hurricane relief, diversity, inclusion, communication tactics…
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Latina Bloggers / Influencers
July 24, 2017

LATINO MICRO-INFLUENCERS ARE CHANGING MARKETING

Image: Public domain via Pexels While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no…
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Latina Bloggers / InfluencersMillennials
June 17, 2017

When Less is More: Latina Micro-Influencers Pave the Way – Interview with Tyannah Vasquez

The Smile – Meeting Tyannah As I’ve learned in the advertising business, you can tell a lot from a smile. When I first came across Tyannah’s friendly expression; I knew she was a perfect match…
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Press Releases
March 23, 2017

Bilingual Account Manager

Bilingual Account Manager Job Description: Nativa is a nationally renowned multicultural marketing agency looking for a passionate Bilingual Account Manager with expertise in Marketing/Advertising who will partner with our clients and ensure their long-term success.…
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Latino Language Choice: Fast Food Industry
Multicultural MarketingMulticultural Trends
February 7, 2017

The (Data Validated) Latino Language Choice when Advertising to Hispanics

There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…
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Conferences
September 5, 2016

Multicultural Retailers: Q&A with Tracy Galindo of Jewel-Osco and Albertsons

With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her…
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