Press Releases
March 23, 2017

Bilingual Account Manager

Bilingual Account Manager Job Description: Nativa is a nationally renowned multicultural marketing agency looking for a passionate Bilingual Account Manager with expertise in Marketing/Advertising who will partner with our clients and ensure their long-term success.…
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Latino Language Choice: Fast Food Industry
Hispanic MarketingHispanic Trends
February 7, 2017

The (Data Validated) Latino Language Choice when Advertising to Hispanics

There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…
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Conferences
September 5, 2016

Multicultural Retailers: Q&A with Tracy Galindo of Jewel-Osco and Albertsons

With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her…
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8a certified hispanic agency
Press Releases
June 23, 2016

Nativa Endorsed by the U.S. Small Business Administration as an 8a Certified Hispanic Agency

The Nativa Multicultural Communications agency received great news in June 2016 as it has been certified by the 8(a) Business Development Program of the U.S. Small Business Administration (SBA) as an 8a certified Hispanic agency. The SBA,…
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Spanish Sentiment Analysis
April 1, 2016

Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…
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Conferences
March 28, 2016

A Look inside Multicultural Retail 360 Summit 2016

The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media…
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Case StudiesHispanic Marketing
March 10, 2016

The Horrors of Cross-Cultural Advertising Translations

When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
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Latina Bloggers / InfluencersMillennials
January 28, 2016

Influencers’ Perspective: How to Pitch to Latina Bloggers?

A few weeks ago the Nativa team had the pleasure of hosting and interviewing Kathy Cano-Murillo, also known as The Crafty Chica as well as her daughter Maya Murillo from Maya in the Moment about how to approach…
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January 13, 2016

How Many Latinos in the US on Instagram

Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have…
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