As Nativa works extensively with influencers for a number of our clients, one of the questions that came up recently was how engaged Black and Hispanic audiences are by celebrity endorsements? We wanted to know…
Why is Multicultural Marketing Important? To help you recognize the importance of multicultural marketing, we asked marketing professionals and business owners this question for their best insights. From engaging customers in the right context to…
Interview on Digital Champions TV with DailyAdBrief Recently I was invited to do an interview with Charlene Shirk, host of Digital Champions with DailyAdBrief. The show is dedicated to bringing advertising and marketing experts to…
In this recent podcast from the Smart Agency Masterclass, Jason Swenk sat down to speak with Eric Diaz and Natasha Pongonis, co-founders of Nativa, about how important multicultural marketing is and the significant impact it…
Hispanic Heritage Month 2021 To celebrate this important time this year, we featured our employees and their Hispanic Heritage Month personal stories on our social media sites. They were able to express what Hispanic Heritage…
2021 Prospanica Awards This month, Nativa Partner Eric Diaz will be honored as the recipient of the prestigious Brillante Award for Entrepreneurship Excellence granted by Prospanica for his exceptional contributions and leadership capabilities focused on…
2021 Spectrum Awards This past month, the AMA Phoenix Spectrum Awards gave Nativa the opportunity to compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the coveted awards. Nativa was…
Last Stop of a Roadtrip This summer Nativa and O.Y.E's co-founder Eric Diaz had the opportunity to share some of the wisdom he has acquired throughout his life and entrepreneurial journey with Roadtrip Nation with…
Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…
I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…