Erika Avalos officially joined the Nativa team in December of 2024. She brings a wealth of diverse experiences and a passion for marketing and client success. Raised in Palm Springs, California, Erika grew up in a close-knit Mexican family, which fostered a strong sense of her identity. After earning a bachelor’s degree in Hospitality with a minor in Marketing from Cal Poly Pomona, Erika embarked on a multifaceted career that perfectly blends event management, marketing, and business strategy.
From organizing weddings and birthday parties to running marathons, Erika has always been driven by a relentless pursuit of excellence. Her journey in the event industry saw her working as an Event Sales Manager for three years while earning an MBA from Cal Baptist University. She became the first in their family to achieve this milestone. Their impressive academic background and professional experience make Erika an invaluable team addition.
ROLE AT NATIVA
As an Account Manager, Erika will leverage her expertise in project management, marketing strategy, and client relations. Her event sales and marketing background ensures she will bring a unique perspective to our team. What excites Erika the most about this role is the opportunity to engage with diverse clients and make meaningful contributions to their success. She’s particularly thrilled to apply her cultural insights and adaptability, honed through extensive travel and living experiences in places like Japan, Spain, Italy, Costa Rica, and North Carolina.
ADAPTING TO OBSTACLES
Erika has faced numerous challenges throughout her journey, from balancing a full-time job while pursuing an MBA to relocating multiple times. Her ability to view obstacles as growth opportunities has shaped her into the resilient and dynamic professional she is today. At Nativa, she’s eager to tackle the challenges of time management and strategic planning, seeing each as an avenue for further development and success.
