Project Description

In this report, OYE! software was utilized to deliver Pixar Hispanic insights based on social media conversations about the movie Coco between the dates of November 23rd – November 30th, 2017. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 24,000 conversations online discussing the film of which 6,842, or approximately 28.2%, were from verified Hispanics.

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