Brief
Every year during the month of December, the Nativa team collaborates with the Centers for Disease Control and Prevention (CDC) to implement an outreach campaign for the Latino community with the important message about flu vaccination. This campaign is important for its efforts to reach a minority demographic that is growing faster than any other US ethnic group.
Approach
The Nativa team has strong relationships with many Latina Bloggers that have a robust influence in the Latino community. The role of the Nativa team is to reach out to these influencers and collaborate with them so they can share the message about the importance of flu vaccination with their blog readers and their followers on their many social media platforms.
Results
Just in the month of December 2013, the outreach campaign 
received the collaboration of a total of 16 bloggers, located within Latino hubs such as Los Angeles, New York and even Puerto Rico. The campaign received a total of 484 engagements across digital platforms such as Facebook, Twitter, Pinterest, G+ and blogs. This quantity of engagements in turn drove a huge amount of a
wareness for the flu awareness campaign based on the vast following of bloggers such as Sazón Boricua who herself has over 21,000 fans on Facebook alone.
About Nativa
Nativa is a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativa also provides traditional marketing services through strategic partnerships with specialized agencies.
