Category

Multicultural Sports Marketing

Case StudiesMulticultural Sports Marketing
January 30, 2012

Listen like the NBA: ¡Con Emoción! (Part 1 of 2)

Emoción The National Basketball Association’s (NBA) Hispanic platform, éne-bé-a, which we featured in a two-part series last season, is off to a fast start. With growth numbers almost unrealistic to any brand, the éne-bé-a’s key to their organic social media growth is…
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Case StudiesMulticultural Sports Marketing
December 14, 2011

El Sporting KC: Focus on Social Media (Part 2 of 2)

Lo prometido es deuda (A Promise Delivered) As we promised you, here is part two of Sporting KC’s Hispanic reach through sales, marketing and, as you will learn today, social media. If you haven’t read…
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Case StudiesMulticultural Sports Marketing
November 29, 2011

Prepárate: Marketing to Latinos Major League (Soccer) Style (Part 1 of 2)

 Last month, we broke down all MLS teams and how they connect with the Hispanic audience. Some teams’ efforts were minimal, but those of other teams were highly effective. Leading the pack was Sporting KC.…
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Multicultural MarketingMulticultural Sports Marketing
October 26, 2011

MLS Fútbol (Soccer) Teams With Spanish Online Presence

In the 4th minute of Saturday night's game against DC United, Omar Bravo of Sporting KC was anxious to take the shot.  Sporting KC, who had been in last place as recently as June had…
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Case StudiesMulticultural MarketingMulticultural Sports Marketing
October 2, 2011

Hispanic Football Marketing with ‘America’s Team’, the Dallas Cowboys

An interview with Victor Villalba, of the Dallas Cowboys Victor Villalba, broadcasting for the Cowboys-Titans game in October 2010 The timing was perfect this week for a conversation about NFL Hispanic football marketing. With the…
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Multicultural MarketingMulticultural Sports Marketing
November 19, 2010

NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)

The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans.  But what is less well known are some of the internal…
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Multicultural MarketingMulticultural Sports Marketing
November 19, 2010

NBA Hispanic Marketing: A look inside the éne•bé•a (Part 1 of 2)

Dominican born Al Horford is an éne•bé•a spokesman and current player for the Atlanta Hawks. NBAE/Getty Images. The NBA proves that hard work on and off the court pays off.  After significant research into what…
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