March 3, 2021
Cars, Chips, and Local Eats | Which Super Bowl Ads Were Most Popular Among Hispanic Audiences?
Do you watch the Super Bowl for the football or for the ads? This is a staple question among Super Bowl viewers around the nation. While some have a passion for the sport, others are…
January 29, 2021
Which NFL Teams are Scoring with Diverse Audiences?
How are NFL teams really resonating among a diverse audience? Football is a large part of American culture that harbors passionate fans, their love for the game, and a strong desire to win. The various NFL…
September 10, 2020
Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return
NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…
November 13, 2015
Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative
I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…
June 19, 2014
A World Cup Party to Remember
On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for…
September 28, 2012
Hispanic NBA Players a Hit with Latino Fans
Top Hispanic NBA Players Rake in Conversations Between Seasons Who knew Hispanic basketball players were still a major topic of conversation in the off-season? It seems that even when they’re not on the court, NBA…
