Social Media Engagement

Case StudiesMulticultural Marketing
June 7, 2010

Engaging Spanish Speaking Consumers through Social Media – the March of Dimes Way

After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized the necessity to expand their outreach efforts. And while reports are now…
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June 3, 2010

Measuring Social Media Engagement

So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging?  Why yes, absolutely there is.  What needs…
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Multicultural Marketing
May 7, 2010

How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans

Many large brands such as Nike, McDonald's and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of…
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