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Non-Profit Lifeline of Ohio Launches Hispanic Campaign, partners with MLS Team

By March 22, 2012December 19th, 20143 Comments

The Knee Injury

When Venezuelan midfielder Bernardo Añor of the Columbus Crew attributes his success on the field to his fans, take his word for it. Añor says his dream to play soccer professionally was made possible by his tissue donor.

Just a few years ago, Añor was kicked from behind during play and suffered a torn ligament requiring a tissue transplant to repair his knee.  With the support of his family and friends, Añor underwent the successful procedure.  Thankfully, Añor is now back in the game, and able to pursue his dream as a soccer player better than ever.

Bernardo Añor signing a young heart recipient’s t-shirt

Bernardo Añor signing a young heart recipient’s t-shirt


Añor, along with four other Columbus Crew athletes, is joining forces with Lifeline of Ohio, an independent, non-profit organization that promotes and coordinates the donation of human organs and tissue for transplantation—for the second consecutive season – for their “Heroes On and Off the Field” (Héroes En y Fuera del Campo) campaign.

First Kick 2012

The goal of the Heroes On and Off the Field campaign is to raise awareness about tissue and organ donation, beginning with “First Kick 2012,” the Columbus Crew’s first home game taking place this Saturday, March 24.

You can be a hero, and join the campaign, by registering as an organ and tissue donor.

Help raise awareness of this great cause and cheer on the Columbus Crew at their first game of the season. The first 10,000 attendees at “First Kick” this Saturday will receive a free commemorative scarf.

Columbus Crew Lifeline of Ohio Done Vida Scarf

Limited edition Columbus Crew’s scarf giveaway at the March 24th game

How you can Help

Organ and tissue donation saves thousands of lives and dreams each and every year, many of which are facilitated through Lifeline of Ohio. This season, Social Media Spanish is working with Lifeline of Ohio to set up a Facebook tab for Spanish speaking Ohioans so they may learn more about how they can sign up to save lives.  Lifeline of Ohio communicates to the Spanish speaking community with more than just Facebook; they have a Spanish web page and compose Spanish tweets from the Lifeline of Ohio Twitter page to further engage the Hispanic community.

Whether you’re a fan of Añor, the Columbus Crew, want to donate, or simply want to learn more, visit: where you can sign up for information and register to donate.  Just one click can save hundreds of lives!

Newly launched Spanish tab on the Lifeline of Ohio Facebook page

Newly launched Spanish tab on the Lifeline of Ohio Facebook page

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