All Posts By

Eric Diaz

agency support of black lives matter
Press Releases
September 25, 2020

Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement

Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…
Read More
multicultural conversation NBA
Multicultural Sports MarketingPodcasts
September 10, 2020

Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return

NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…
Read More
Racial Equality and corporate diversity
Diversity & InclusionPresentations
August 5, 2020

Racial Equality and Corporate Diversity: Are Businesses Walking the Talk?

This past July 28, Eric Diaz, our cofounder of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was interviewed for a discussion on the role racial equality and corporate diversity is taking in the Black Lives Matter movement. In the video…
Read More
support the black community
Press Releases
June 19, 2020

Nativa Doing More to Support the Black Community

At Nativa, we have always prided ourselves on being culturally diverse. Our team of marketing professionals come from different backgrounds, speak multiple languages, and many on the team have been born or fully immersed in other…
Read More
Advertising - Social MediaMulticultural Marketing
April 24, 2020

Out of Home (OOH) Ads in the #5 Metro Market During COVID-19

Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…
Read More
Multicultural MarketingWeb Design
April 17, 2020

Issues When Using the Same Diverse Stock Photos

Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…
Read More
hispanic agency atlanta - eric diaz and natasha pongonis
Conferences
March 24, 2020

Renewed Focus – Nativa in Atlanta

Nativa's Origin - First Major Contract in Atlanta It all seems poetic that Nativa in 2020 puts an increased emphasis on the city of Atlanta. As we think back to the origin of Nativa, our…
Read More
eric diaz working with latin american ad agencies
Out of Home AdvertisingTraditional Hispanic Marketing
March 10, 2020

1 Month Abroad – 5 Lessons from Working with 5 Latin American Ad Agencies

"I was only looking at the billboards." This is what I thought when I first saw the flashing police lights. The Peruvian police officer who pulled me over, with weapons on his hip, could see…
Read More
hector from accounting - nativa
Traditional Hispanic MarketingTranslation
March 17, 2019

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would…
Read More