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2024 Netty Award Winner – The Nativa Multicultural Agency

In the fast-paced world of digital marketing, standing out from the crowd requires not just creativity, but also a deep understanding of diverse cultures and communities. This month, the Nativa Multicultural Agency achieved exactly that, as they clinched the esteemed Netty Award for Digital Marketing: Best Targeted Influencer Content Strategy.

The Netty Awards, renowned for recognizing innovation and excellence in the digital landscape, have once again shone a spotlight on a trailblazer in the industry. The Nativa Multicultural Agency’s win is a testament to their unwavering commitment to crafting impactful campaigns that resonate with diverse audiences.

The Campaign That Made it Happen

The campaign that led Nativa to this victory was an Influencer Marketing campaign for got2b, a brand under the Global 2000 personal care manufacturer Henkel, Inc. The campaign focused on diverse influencers from around the U.S., under the umbrella of Got2b’s 2023 Wig Campaign. This campaign was centered around the need for got2b to drive more engagement from multicultural consumers, specifically Hispanics and Blacks. Nativa carefully selected influencers from these groups to connect with their audiences in an organic and meaningful way. These campaigns were a success and led the brand to continue a 12-year collaboration with Arizona-based Nativa for future campaigns.

Redefining Excellence in Multicultural Digital Marketing

In an industry as dynamic as digital marketing, staying ahead of the curve is essential. With this latest Netty Award win, The Nativa Multicultural Agency has once again proven that they are not just keeping pace with the competition but leading the way towards a future where diversity and innovation go hand in hand.

Nativa’s President, Eric Diaz, expressed gratitude for the recognition and reiterated the agency’s dedication to pushing boundaries in multicultural marketing:

“This award is not just a testament to our team’s hard work, but also a validation of our ongoing efforts to deliver excellence in every campaign we undertake.”

This latest achievement adds to Nativa’s impressive track record of success, further solidifying its position as a leader in multicultural digital marketing. As they continue pushing boundaries and redefining industry standards, clients can trust that they are partnering with a team that delivers results that exceed expectations.

See more of Nativa’s work and clients on their featured multicultural marketing case studies page.

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