petco vs petsmart among diverse audiences
Case StudiesPodcasts
March 31, 2021

Petco vs Petsmart: Diverse Conversations Surrounding Popular Pet Stores

Is Fido's Food Coming from Petsmart or Petco? Pet ownership in the United States is a multi-billion dollar industry and continues to grow every year. Consequently, pet owners seek brick-and-mortar locations to purchase food, toys,…
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Natasha speaks for the US department of commerce for the cldp program on branding and marketing
ConferencesMulticultural Marketing
March 22, 2021

Natasha Pongonis Speaks at the U.S. Department of Commerce CLDP Program

Last week Natasha Pongonis, Nativa co-founder, was given the opportunity to speak at the U.S. Department of Commerce's Commercial Law Development Program (CLDP). This was an initiative for the Office of the President: Building El…
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rideshare apps used by diverse audiences
Case StudiesPodcasts
March 18, 2021

Which Rideshare Apps are Frequented Among Diverse Audiences?

Can You Order Us a Ride? Rideshare apps have become a staple on all smartphones to assist in getting around town. They've proven controversial in many cities that have active and vocal taxi services as…
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food delivery apps rank black and hispanic
Case StudiesPodcasts
March 12, 2021

How Food Delivery Apps Are Ranking with Black and Hispanic Audiences

Which Food Delivery Apps are Black and Hispanic Audiences Frequenting? As society learns how to adapt to Covid-19 regulations, figuring out dinner plans has become a new concern among many households. The anxiety over safety…
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eric diaz goes on paternity leave with fiance
Diversity & InclusionEmployees
March 5, 2021

So What is Nativa’s Paternity Leave Policy?

My Wife's Water Broke 2 Weeks Early My wife's water broke an hour after the email I wrote to one of my favorite clients. In the email, I mentioned that two weeks from now there…
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diverse opinions about the covid 19 vaccine
Case StudiesPodcasts
March 1, 2021

Diverse Opinions from Multicultural Audiences on the Covid-19 Vaccine

Are Multicultural Audiences in Favor of the Covid-19 Vaccine? The Covid-19 vaccine has been quite the topic in the past several months as the search for a solution to the pandemic has loomed. However, with…
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Diversity & InclusionMulticultural Marketing
February 24, 2021

Honoring Black History Month at Nativa

Black History Month at Nativa As Black History Month (BHM) winds to a close, we wanted to share how Nativa is working to create conversation in our communities about the importance of Black history and…
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going to the gym during a pandemic
Case StudiesPodcasts
February 19, 2021

Going to the Gym During a Pandemic | A Multicultural Analysis

How are gyms faring among various stay-at-home orders¬†during a global pandemic? As the pandemic settled in America, many of the norms were stripped away, including daily gym routines. Gyms quickly became regarded as a hotspot…
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nativa welcomes new phoenix interns
February 10, 2021

Nativa Welcomes Newest Phoenix Interns

Welcome to our new Phoenix interns!¬† As Nativa gets settled into the new year, we have also brought on 4 new interns. Interns work on projects that interest them to get hands-on work in the…
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