Multicultural Marketing

Social Media Spanish Rebranding as NATIVA

By December 12, 2013 No Comments

Why are we rebranding as Nativa?

One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web Consulting and Social Media Spanish (SMS).

New logo for the Nativa Agency

New logo for the Nativa Agency

Why not simply take the name of one of the existing brands?

We simply outgrew both of our previous company names and needed a new name that would guide us smoothly into the future as an agency capable of handling general market projects in addition to the Hispanic market.  Also, we have grown our capabilities into traditional areas such as radio PR, TV and we needed a name that allowed us to grow.

What will happen to SMS?

All services and relationships that SMS had will continue on under the new brand name of Nativa.  All content including websites, blogs and social media will be moved over to the new company name over the next few weeks.

What does this mean for our clients and partners?

Our clients and partners simply need to update the new company name on any contracts, and other agreements in the future.

What new services does SMS offer?

SMS has developed partnerships with traditional marketing agencies which allow us to provide full service to our clients that need a 360 approach to reaching their market.  While we remain focused on digital multicultural communications, we also provide clients with services including PR, print, radio, TV and more.

Onward and Upward

We look forward to our future as Nativa.  A name is important in setting the culture of a company and we believe as Nativa we will grow as a strong agency capable of exceeding our client’s expanding needs.

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