Multicultural MarketingPresentations

Why Marketing to Hispanics Works Presentation Download

By November 17, 2010 13 Comments

17% of the U.S. population is Hispanic, and, by 2013, the purchasing power of this group will exceed $1.3 trillion. At the same time, Hispanics are very active online, including the use of social media to make purchasing decisions. Click above to download the presentation by Eric Diaz and Natasha Pongonis from Social Media Spanish on “Why Marketing to Hispanics Using Social Media Works” from their presentation at the Web AnalyticsWednesday on November 17, 2010.

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