Nike and Skims Launch New Activewear Line to Capture Female Market

Introduction

Nike and SKIMS are debuting a co-branded women’s performance line designed to merge Nike’s sport tech with SKIMS’ body-first fit philosophy. The first drop lands today, Friday, September 26 online and at select flagship locations, kicking off a heavyweight play for women’s wallets and workout time.

What’s in the collection

The launch introduces three core collections, Matte, Shine, and Airy, each mapped to a different use case and fabric feel. Matte emphasizes sculpting compression with Nike Dri-FIT tech, Shine delivers quick-dry stretch with a sleek finish, and Airy focuses on breathable basics and light layers. In total, the first release spans seven fabric groups and 58 silhouettes, offering mix-and-match looks from bras and leggings to track-inspired layers.

The campaign moment

NikeSKIMS launched with a polished film and an athlete-first narrative, featuring names like Serena Williams, Sha’Carri Richardson, Jordan Chiles, and Chloe Kim to anchor performance credibility. New York media activations, including a New York Public Library presentation and a House of Innovation event, turned the reveal into an in real life spectacle built for social and press.

Why this matters

Women’s performance is the growth battleground. Nike gets a fresh, fashion-forward on-ramp to everyday wear while reinforcing sport bona fides; SKIMS scales beyond shapewear into training uniforms with a partner that owns “performance.”
Fit clarity reduces returns. Clear fabric tiers and a sports-bra guide help shoppers select by support, compression, and activity, improving conversion and customer satisfaction.
Content flywheel built-in. Athlete storytelling plus celebrity pop eclipses a standard drop, seeding weeks of try-ons, reviews, and styling content across TikTok, IG, and YouTube.

The bottom line

This is not just another collab. It is a full-funnel women’s strategy: credible performance, clarified fit, and a media machine that moves seamlessly from runway-style spectacle to shoppable links. If execution matches the hype, NikeSKIMS has the ingredients to become a new default uniform for training and everyday life.