All Posts By

Jake Campbell

Case StudiesPodcasts
November 24, 2020

From Chevy to Nissan: Are Diverse Consumers Satisfied with Top Car Brands?

Let's talk about cars. They get us from point A to B and so many people's daily lives are entirely dependent upon them. Cars are extremely important parts of society, and as consumers, we have…
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Data Driven InsightsPodcasts
November 10, 2020

How has COVID-19 Impacted Women in the Workplace? Interview with Dr. Chen, Associate Prof. at OSU

Last week Nativa co-founders Natasha Pongonis and Eric Diaz invited Dr. Joyce Chen to be part of the show and share her insights on how working from home has impacted people in the workplace. Specifically,…
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October 30, 2020

Is Everyone Actually Equipped to Work from Home during the Age of COVID?

Oh, working from home. Some people have been able to it seamlessly while others...not so much. Adjusting to a work-life on Zoom has its pros and cons that many of us have experienced firsthand. We…
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Political OutreachUncategorized
October 23, 2020

Trump vs. Biden: Who holds the Minority Vote this Presidential Election

With the election closing in and the final debate between the candidates just wrapping up, we looked at the data to see who holds the minority vote this presidential election. The report in this post…
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voting by mail
Political Outreach
October 6, 2020

Online Discussion: Voting by Mail for the 2020 Presidential Election

The 2020 presidential election is right around the corner. While this isn’t the first election during a pandemic, it is the first one to occur since the Spanish flu in the early 1900’s. Many U.S.…
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Minority conversations on gamescom
October 2, 2020

Minority Conversations about gamescom

Gamescom is an annual video games trade fair normally held in Germany however, amidst the pandemic, they chose to move the event to being purely digital attracting more than 2 million simultaneous spectators to the even from…
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Political Outreach
October 2, 2020

Hispanic vs. Black Conversation on Trump and Biden

In this blog post, we wanted to share an update of our last election discussion to see how Hispanic vs. Black conversations have evolved regarding these polarizing candidates. We recently used O.Y.E. software to provide…
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Diversity & Inclusion
October 2, 2020

Instagram vs. Reality: Body Positivity through the Lens of Diverse Audiences

Body Positivity is an online movement started in order to create a safe for black women to feel comfortable in their bodies. We recently used O.Y.E. software to provide an analysis of the online conversation…
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Multicultural MarketingPodcasts
September 11, 2020

What is the Most Popular Video Conferencing App? A Multicultural Conversation

Ever since the lockdown, society has had to get very familiar with video conferencing applications. Services such as Zoom, Google Meet, and Microsoft Teams saw a dramatic increase in usage as the world transitioned into…
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