Diversity & Inclusion Archives

January 25, 2024

Racial Challenges Faced by Diverse Founders with Eric Diaz

Recertification for the SBA 8a Program As part of Nativa having received accreditation from the United States SBA as an experienced small business whose owners are socially and economically disadvantaged, Nativa owner Eric Diaz recently…

Celina Dávila López 0

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Diversity & Inclusion Marketing Multicultural Marketing

December 7, 2023

5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences

To gain a deeper understanding of the preferences and needs of multicultural consumers, we sought insights from Market Research Analysts and CEOs. They provided us with five unique types of research and data collection methods,…

Omar Lascares 0

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Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace

Diversity & Inclusion Multicultural Marketing Tools

December 7, 2023

4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace

To understand how content creation can celebrate cultural diversity and foster a sense of belonging, we sought insights from founders and a Chief DEIB Officer. From inclusive marketing for brand growth and consumer loyalty to…

Omar Lascares 0

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Diversity & Inclusion Multicultural Marketing Translation

December 7, 2023

How to Effectively Navigate Language Barriers While Maintaining Authenticity

To navigate the complex landscape of multicultural marketing, we sought insights from six industry experts, including a Chief Marketing Officer and a founder. Their strategies range from investing in culturally competent translations to incorporating culturally…

Omar Lascares 0

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Ethical Considerations for Diverse Demographics

Diversity & Inclusion Marketing Multicultural Marketing

December 5, 2023

4 Ethical Considerations When Marketing to Diverse Demographics

In a bid to understand the ethical considerations companies should bear in mind when targeting diverse demographics, we sought insights from four industry professionals, including a Public Relations and Content Marketing Specialist and a Marketing…

Omar Lascares 0

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Diversity & Inclusion Marketing Multicultural Marketing

November 1, 2023

4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials

To help you infuse cultural sensitivity and inclusivity into your marketing materials, we've gathered four insightful strategies from professionals in the industry who are often asked to address this important topic. Their ideas ranged and…

Omar Lascares 0

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Diversity & Inclusion

October 20, 2023

4 Strategies for Developing a Diverse Team of Multicultural Marketing Advisors

To help you build a diverse team of advisors and enhance your multicultural marketing strategies, we've gathered insights from four top founders and CEOs. From fostering an inclusive culture to implementing blind hiring, these leaders…

Omar Lascares 0

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language and translation in multicultural branding campaigns

Diversity & Inclusion Marketing

August 11, 2023

4 Roles of Language and Translation in Multicultural Branding Campaigns

To understand the role of language and translation in multicultural branding campaigns, we asked four experts from the fields of marketing and executive leadership. From increasing market reach to fostering cultural resonance, these leaders share…

Eryn 0

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Diversity & Inclusion Marketing Multicultural Marketing

July 25, 2023

Creating Inclusive Marketing Campaigns That Represent Diverse Audiences

Creating inclusive marketing campaigns that represent diverse audiences is essential, we've gathered insights from top executives and marketing specialists. From prioritizing diversity and active listening to allocating a budget for inclusion initiatives, here are the…

Eryn 0

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Diversity & Inclusion Marketing Multicultural Marketing

July 14, 2023

How to Avoid Cultural Stereotypes in Your Marketing Efforts

Inclusivity is very essential in the world of marketing, while trying to market towards new audiences is would be ideal to to avoid cultural stereotypes. To help you navigate the complexities of cultural representation in…

Eryn 0

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Diversity & Inclusion Marketing Multicultural Marketing

July 7, 2023

12 Best Practices for Creating Culturally Relevant Content

Creating culturally relevant content is essential for connecting with diverse audiences. To help you achieve this, we've gathered 12 expert tips from professionals like Editors in Chief, CEOs, and Junior Digital Marketers. From using inclusive…

Eryn 0

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Diversity & Inclusion Multicultural Marketing

June 22, 2023

5 Essential Elements for a Multicultural Branding Campaign

Finding elements for a multicultural branding campaign that resonates with diverse audiences can be challenging. To help you navigate this process, we've gathered five best practices from founders and CEOs. From partnering with diverse influencers…

Eryn 0

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AI Tools Diversity & Inclusion

May 23, 2023

Impacts of AI on Diverse Populations

To better understand the various impacts of AI on diverse populations, we sought insights from founders, researchers, and HR professionals. From breaking language barriers to eroding students' research and analysis skills, explore the six perspectives…

Eryn 0

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Diversity & Inclusion Employees

April 18, 2023

Promoting Diversity and Inclusion in the Workplace

Promoting diversity and inclusion in the workplace is essential. From being open with your commitment to bettering the workplace to forming a committee to do the work, here are five answers to the question, "What…

Eryn 0

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Diversity & Inclusion Our Approach

February 21, 2023

Invisible Cryptologists in Honor of Black History Month

In honor of Black History Month, we dive into some inspirational history. Our focus goes on recognizing invisible cryptologists that served before and after World War II. What is a Cryptologist Cryptology is the encryption…

Eryn 0

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Diversity & Inclusion Millennials Traditional Hispanic Marketing

February 3, 2023

Latino vs Hispanic, Latine vs Latinx, Which Term to Use?

Latino vs Latinx vs Hispanic vs Latine? Which is right? The most common terms to describe people of Latin American descent are Hispanic and Latino. They are the most known and used however the terms…

Jason Ramirez 0

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Diversity & Inclusion Multicultural Marketing

July 29, 2022

Inclusive Marketing: 4 Brands that Got Inclusive Marketing Right

Name one brand that is doing inclusive marketing well and why? To help you boost inclusivity in your marketing campaigns, we asked marketing professionals and social action leaders this question for their best examples. From…

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Diversity & Inclusion Multicultural Trends

July 12, 2022

Working with Diverse Suppliers: Top Tips from the Association of National Advertisers (ANA)

Working with Diverse Suppliers In the past few years, an increase in desire and awareness towards the support of diverse suppliers has spurred clients to pursue diversity in who is working on their marketing &…

Justin Jacobs 0

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Diversity & Inclusion Multicultural Marketing

February 15, 2022

8 Reasons Why Multicultural Marketing Is Important

Why is Multicultural Marketing Important? To help you recognize the importance of multicultural marketing, we asked marketing professionals and business owners this question for their best insights. From engaging customers in the right context to…

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eric diaz goes on paternity leave with fiance

Diversity & Inclusion Employees

March 5, 2021

So What is Nativa’s Paternity Leave Policy?

My Wife's Water Broke 2 Weeks Early My wife's water broke an hour after the email I wrote to one of my favorite clients. In the email, I mentioned that two weeks from now there…

Eric Diaz 0

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Diversity & Inclusion Multicultural Marketing

February 24, 2021

Honoring Black History Month at Nativa

Black History Month at Nativa As Black History Month (BHM) winds to a close, we wanted to share how Nativa is working to create conversation in our communities about the importance of Black history and…

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Diversity & Inclusion

October 2, 2020

Instagram vs. Reality: Body Positivity through the Lens of Diverse Audiences

Body Positivity is an online movement started in order to create a safe for black women to feel comfortable in their bodies. We recently used O.Y.E. software to provide an analysis of the online conversation…

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Diversity & Inclusion Presentations

August 5, 2020

Racial Equality and Corporate Diversity: Are Businesses Walking the Talk?

This past July 28, Eric Diaz, our cofounder of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was interviewed for a discussion on the role racial equality and corporate diversity is taking in the Black Lives Matter movement. In the video…

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Diversity & Inclusion

Racial Challenges Faced by Diverse Founders with Eric Diaz

5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences

4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace

How to Effectively Navigate Language Barriers While Maintaining Authenticity

4 Ethical Considerations When Marketing to Diverse Demographics

4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials

4 Strategies for Developing a Diverse Team of Multicultural Marketing Advisors

4 Roles of Language and Translation in Multicultural Branding Campaigns

Creating Inclusive Marketing Campaigns That Represent Diverse Audiences

How to Avoid Cultural Stereotypes in Your Marketing Efforts

12 Best Practices for Creating Culturally Relevant Content

5 Essential Elements for a Multicultural Branding Campaign

Impacts of AI on Diverse Populations

Promoting Diversity and Inclusion in the Workplace

Invisible Cryptologists in Honor of Black History Month

Latino vs Hispanic, Latine vs Latinx, Which Term to Use?

Inclusive Marketing: 4 Brands that Got Inclusive Marketing Right

Working with Diverse Suppliers: Top Tips from the Association of National Advertisers (ANA)

8 Reasons Why Multicultural Marketing Is Important

So What is Nativa’s Paternity Leave Policy?

Honoring Black History Month at Nativa

Instagram vs. Reality: Body Positivity through the Lens of Diverse Audiences

OHIO

46 S James Rd
Unit #616
Columbus, OH 43213

PHOENIX

3428 N. 15th Ave
Phoenix, AZ 85015

GET IN TOUCH

(650) 530-6508
info@thenativa.com

WE ARE AN

Diversity & Inclusion

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com