March 14, 2025
The Future of Events: A Paperless, Cashless Experience
The days of cash transactions and paper tickets are fading fast. We are now in an era where events are going fully digital, embracing QR codes for everything from ticketing to food purchases, and relying…
March 11, 2025
How Has the Marketer’s Role Changed in Recent Years?
The marketing landscape has transformed dramatically, reshaping the role of marketers into strategic, data-driven pioneers. This article delves into the evolution of marketing professionals, enriched by insights from leading experts in the field. It explores…
February 21, 2025
From Death to Download: The Power of Duolingo’s Viral Funeral
Great marketing, like Duolingo’s recent viral campaign, doesn’t just speak to an audience—it invites them into the conversation; making connections is the key to brand success. With TikTok and Instagram dominating their feeds, Gen Z…
January 28, 2025
9 Tips to Enhance Your Marketing Skills
Unlock the potential to elevate marketing prowess with practical tips straight from the experts. This article demystifies the art of marketing by providing actionable insights across various crucial topics—harness expert knowledge to stay ahead in…
December 10, 2024
How to Create Inclusive and Engaging Holiday Campaigns
In the competitive world of holiday marketing, standing out requires creativity and inclusivity. Insights from a CEO and a Marketing Content Strategist shed light on the nuances of designing campaigns that resonate with diverse audiences.…
November 16, 2024
Refresh, Revamp, Rebrand: Nativa’s Journey into a New Era
New Look for a New Era In an ever-evolving year of shakes and shifts, Nativa is ready for its shake-up. We are keeping our team integrated with the latest trends and changes that define the…
May 3, 2024
My Internship Experience at Nativa: Abby Murphy
My Internship experience at Nativa has been nothing short of fulfilling and educational. I knew from the first day that I would walk away feeling informed, supported, and fully equipped to take on future endeavors.…
May 2, 2024
My Nativa Internship Journey: Hilary Arce
My Nativa internship journey has been both rewarding and gratifying. From my first day interning at Nativa, my experience has been continuous growth, discovery, and invaluable lessons. I am thrilled to reflect on my recent…
April 26, 2024
8 Essential SEO Strategies
In the fast-evolving world of search engine optimization, we've gathered essential SEO strategies from SEO experts and marketing consultants to provide you with cutting-edge strategies. From analyzing SERPs for unique perspectives to knowing your audience…
March 26, 2024
5 Authentic Influencer Strategies for Brands to Engage Creators without Seeming Scammy
Navigating the world of influencer engagement can be tricky, so we sought tactics from top executives to identify the most authentic strategies for brands. With insights from CEOs, Stragests, a Chief Marketing Officer and more,…
March 22, 2024
6 Personal Networking Strategies in Marketing
Networking strategies in the marketing industry can be a complex endeavor, so we've gathered insights from six seasoned professionals, including heads of marketing, directors, and CEOs. Below they share six strategies ranging from engaging in…
January 23, 2024
The Evolution of the 4Ps of Marketing: A Foundation for Businesses
History of the 4ps of Marketing The evolution of the 4Ps of marketing gained widespread acceptance as a foundational framework for marketing strategy. They provided a structured approach for marketers to plan and execute their…
January 19, 2024
Digital Marketing Through the Ages: A Historical Journey
Digital marketing is one of the most invaluable and widely embraced methods by consumers in today's digital era. Statista recorded a staggering 4.6 billion active internet users and 5.2 billion mobile phone users worldwide as…
December 7, 2023
5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences
To gain a deeper understanding of the preferences and needs of multicultural consumers, we sought insights from Market Research Analysts and CEOs. They provided us with five unique types of research and data collection methods,…
December 5, 2023
4 Ethical Considerations When Marketing to Diverse Demographics
In a bid to understand the ethical considerations companies should bear in mind when targeting diverse demographics, we sought insights from four industry professionals, including a Public Relations and Content Marketing Specialist and a Marketing…
November 1, 2023
4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials
To help you infuse cultural sensitivity and inclusivity into your marketing materials, we've gathered four insightful strategies from professionals in the industry who are often asked to address this important topic. Their ideas ranged and…
July 14, 2023
13 Digital Marketing Trends Companies Should Consider
Digital marketing trends are essential to comprehend in business. In the ever-evolving digital landscape, it's crucial to stay ahead of the curve. We've gathered insights from 13 industry leaders, including CEOs, founders, and digital marketing…
June 13, 2023
13 Essential Strategies for Starting a Successful Blog
Starting a blog can be a daunting task, but with these right strategies for starting a successful blog, you will find that it will be a smooth, painless ride. We've gathered 13 expert tips from…
May 23, 2023
Interview Questions in Marketing to Be Prepared For
Interview questions in marketing can be challenging to think about to prepare yourself. To help marketing professionals ace their interviews, we asked nine industry leaders, including co-founders, CEOs, and a revenue marketing manager, to share…
March 21, 2023
Creative Advertisement Tools Used for Standing Out
It is important to use creative advertisement tools for your business. It helps companies stand out from their competition. Creative advertisement tools also help to peak consumer interest in a company. Whether it is from…
March 7, 2023
11 Tips for Creating a Marketing Strategy
Creating a marketing strategy can pose as a challenge. There are many factors that fall into it. But, creating a marketing strategy is vital for any business. From being realistic with your budget to achieving…
