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Let’s take a look at comics. They’re the foundation of the top selling blockbusters in the past decade. It’s clear that the two top contenders in the comic realm are Marvel and DC. They both have a notable footprint on the world through movies, shows, video games, and merchandise. The companies represent the most influential superheroes who have become the topic of many debates about who is better and which “squad” of characters would prevail in the pursuit to save the world. So around the Nativa office, we can’t help but ask, “Where do minorities stand in the comic book rivalry?” 

For this report, the O.Y.E. social listening tool was implemented to gather insights regarding which of the popular comic book publishers diverse consumers are gravitating towards. The two publishers that were analyzed in this report are Marvel and DC. The diverse consumers driving the conversation discussed ideas such as support for their favorite movie, opinions on an upcoming show or video game, and even their own renditions of their favorite characters.

This analysis was extrapolated from a data set of 310,767 conversations on Twitter, of which 91,132 were from verified U.S. Hispanics and 15,056 were from verified Black Americans. All data was gathered from 11/04/2020 – 11/18/2020. Check out the resources below, including a downloadable case study, videocast, and podcast. Enjoy!

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minorities in the comic book rivalry

Downloadable Case Study

Download the Case Study here: Where do minorities stand in the comic book rivalry?


See the full videocast here:


Listen to the full audio on Spotify here:

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