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How are NFL teams really resonating among a diverse audience? Football is a large part of American culture that harbors passionate fans, their love for the game, and a strong desire to win. The various NFL teams have become so popularized that Americans fill their closets with merchandise, put stickers on their cars, and even get tattoos to show team support! These teams create communities of people from all walks of life. Specifically looking at the most popular teams: Dallas Cowboys, Green Bay Packers, New England Patriots, Pittsburgh Steelers, and Seattle Seahawks, we wanted to know which teams were most discussed among diverse audiences. 

For this report, the O.Y.E. social listening tool was implemented to gather insights regarding which of the most popular NFL teams diverse audiences were talking about the most. The five teams that were analyzed in this report were the: Dallas Cowboys, New England Patriots, Green Bay Packers, Pittsburgh Steelers, and the Seattle Seahawks. The conversation among ethnic consumers discussed topics surrounding their support for their favorite team, asking opinions about what team people predicted to win certain games, and sharing stats on notable players that season.

This analysis was extrapolated from a data set of 99,603 conversations on Twitter, of which 17,181 were from verified U.S. Hispanics and 25,628 were from verified Black Americans. All data was gathered from 11/29/2019 – 12/13/2020. Check out the resources below, including a downloadable case study, videocast, and podcast. Enjoy!

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Downloadable Case Study

Download the Case Study here: Which NFL Teams are Scoring with Diverse Audiences?


See the full videocast here:


Listen to the full audio on Spotify here:

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