Press Releases
April 4, 2019

Movers & Shakers: Natasha Pongonis on Argentina, Architecture and Breaking Down Barriers

This piece originally appeared in TechOhio's featured stories. We interview the founder of OYE! and Nativa Natasha Pongonis’ path to entrepreneurship wasn’t quite a straight shot. Growing up in Argentina, the founder once studied architecture in…
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ConferencesEventsPresentations
March 21, 2019

Community Conversations at SXSW

My journey at SXSW began on March 8th and there’s no better way to celebrate International Women's Day than by doing something I absolutely love, sharing my story as a female entrepreneur! Southwest Airlines brought together…
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hector from accounting - nativa
Traditional Hispanic MarketingTranslation
March 17, 2019

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would…
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Instagram multicultural following
Advertising - Social MediaLatina Bloggers / Influencers
March 15, 2019

Grow your Multicultural Social Media Following through Giveaways

Who doesn’t like free stuff? I mean, people LOVE free, and if the swag is high quality, even better! I’m that kind of person that always participates in giveaways and I have to say that…
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Latina Bloggers / InfluencersMulticultural Marketing
January 29, 2019

5 Tips for How to Choose a Multicultural Food Influencer

Introduction to Multicultural Influencers Influencer marketing continues to grow as an important part of the modern brand and its fair to say that influencers will continue to have a strong impact on creating brand awareness…
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Conferences
January 29, 2019

Robot-Chasing, BotBoxing, & Screen-bending: CES 2019 Multicultural Perspective

Our agency partner, Eric Diaz, was able to attend CES 2019 a few weeks back, have a read of his experience on the show. Always running late to the plane. Why is it that when…
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Future of Multicultural Marketing
EventsMulticultural Marketing
January 8, 2019

The Future of Multicultural Marketing in the U.S.

As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…
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Data Driven InsightsMulticultural Retail Marketing
November 29, 2018

Black Friday & Cyber Monday Multicultural Insights 2018

Black Friday & Cyber Monday 2018 Each year, Black Friday and Cyber Monday are highly anticipated shopping events for all US consumers and retailers. In the case of Black Friday, it is increasingly becoming an online shopping event perhaps…
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8a certified multicultural communications agency
Press Releases
October 5, 2018

Nativa Receives First 2 Federal Contracts as an 8a Certified Multicultural Communications Agency

Nativa, an SBA 8a certified multicultural communications agency which holds offices in Columbus, OH and Phoenix, AZ recently received two direct federal contracts. One contract is from the Ohio Air National Guard and the other…
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multicultural agency leaders nativa
PodcastsPress Releases
October 3, 2018

Multicultural Agency Leaders from Nativa Interviewed – Podcast from Nationwide Insurance

Last month, Nativa co-founders Natasha Pongonis and Eric Diaz were invited by Nationwide Insurance to be part of the Business Solutions Center Business Spotlight to share their story as business owners and disruptors in technology.…
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