OYE! Archives - Nativa

Internships

April 28, 2021

My Experience as a Post-Grad Marketing Intern

Post-Grad in the COVID-19 Era As a December 2020 graduate from Arizona State University, I quickly learned that navigating the COVID-19 era job market was no easy task. After applying for countless marketing jobs and…

Fallin Smith

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Events Influencer Features

July 29, 2019

Entrevista con una Influencer Latina: @lachicadelafrotv (En español)

Kathrin Cedeño es la protagonista de esta segunda edición de nuestros blogs sobre influencers identificados a través de la herramienta OYE! Multicultural Influencer Platform. Esta influencer latina con su bella sonrisa, sus rizos naturales y…

Vanessa Medina

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Events Influencer Features

July 29, 2019

Multicultural Influencer Feature: @lachicadelafrotv

Welcome to our second blog featuring a multicultural influencer found by the OYE Multicultural Influencer Platform. This time, Kathrin Cedeño, a very proud afro-latina influencer, will be the face of our blog. With her cute…

Vanessa Medina

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Influencers Short Studies

March 27, 2018

Top Latin Artists Among Hispanic Music Influencers

The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. In this blog, OYE! will focus on Hispanic Music Influencers. To be considered a Hispanic Music Influencer, the user…

Christian Arenas

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Influencers Short Studies

February 28, 2018

Trump and Gun Control: Major Topics among Hispanic Influencers

The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. The Florida shooting tragedy earlier this month sparked an uproar of political debate over these last few weeks.…

Christian Arenas

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Influencers Short Studies

February 25, 2018

Hispanic Influencers on Black Panther and Florida Tragedy

The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. Black Panther premiered on February 16th, and OYE! software was used to analyze what topics Hispanic Movie Influencers…

Christian Arenas

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Press

February 14, 2018

Data shows that more Latinas Driving Entrepreneurship in the US

According to a new study created by the Stanford Graduate School of Business, Latinas are driving entrepreneurship around the country. ABC 6 News reported, “The future looks bright, especially for Natasha Pongonis and her tech…

Cyndinette Soto

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Political Tracker

September 15, 2016

Instagram Election 2016 Hispanic Political Tracker 9/5 -9/11

2016 Hispanic Political Tracker In this second weekly analysis, termed the 2016 Hispanic Political Tracker, OYE! analyzed gender, language, sentiment, and share of voice among U.S. Hispanics discussing the presidential candidates. We will add new sections…

Lillian Martinez

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Press

September 6, 2016

TechAZ Features OYE Co-Founder and CFO, Eric Diaz

Eric Diaz is the CFO for OYE! Business Intelligence, a software platform that provides business insights to Fortune 500 companies, federal government organizations, and large public universities. This platform helps those organizations provide better marketing…

Lillian Martinez

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Presentations

April 21, 2016

Learning from U.S. Hispanic Homebuyer Conversation Drivers

Eric Diaz, CFO of OYE!, presented yesterday for the Hispanic Association of Real Estate Professionals (HAREP) on the Hispanic homebuyer in the real estate market. It was a packed house, complete with realtors, mortgage brokers,…

Lillian Martinez

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Spanish Sentiment Analysis

April 1, 2016

Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…

Eric Diaz 1

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Short Studies

December 28, 2015

Hispanics Talk National Preparedness Month

OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!…

Lillian Martinez

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Case Studies

October 15, 2015

Marvel Marketing to Hispanics: Top Superheroes Among U.S. Latinos

In a science fiction chat room from this past June, Marvel fanatics discuss online whether the two legendary superheroes, Hulk and Spider-Man have ever fought each other. Some were convinced that they have indeed clashed but…

Lillian Martinez

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Case Studies

August 31, 2015

Hispanic Disney Big Data Analysis; a Princess in All of Us

By Sylvia Vasquez. Most little girls have dreamed of becoming a Disney princess and living happily ever after in a fairy-tale lifestyle, playing dress up, and watching Disney movies. Personally, my favorite princess was Belle from…

Lillian Martinez

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Press

July 17, 2015

Getting Trumped: Hispanic Political Trends Follow the Rogue Republican

At OYE! we endeavored this past weekend (7/10 - 7/12) to continue following the Hispanic political trends in the US for a selection of the Republican and Democratic candidates for the 2016 presidency. The 2016 Hispanic Vote is…

Eric Diaz

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Press

June 4, 2015

U.S. Hispanics, Sports Marketing and the 2015 NBA Playoffs

Columbus, Ohio - To many people, April means nice weather and flowers, spring cleaning, and perhaps planning for summer vacation. But for basketball fans, April means one thing: the 2015 NBA Playoffs and all the…

Eric Diaz

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Press

June 2, 2015

OYE Expands Marketing Support to QSR Brand White Castle

June 1, 2015 (03:55 PM UTC) June 1, 2015 (03:55 PM EST) COLUMBUS, OH – June 1, 2015 – (HISPANICIZE WIRE) – OYE! Business Intelligence Co-Founder and CEO, Natasha Pongonis, announced the company’s new client…

Lillian Martinez

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Millennials Partners

May 6, 2015

Hispanic Millennials – A Tale of Wal-Mart, Craft Beer, and Sriracha Sauce

The Hispanic Millennials Report is Debuted in Texas "When it comes to craft beer..." The largely Hispanic professional audience waited for the punchline before Hispanic advertising icon Jose Villa delivered, "...under-index in their consumption and…

Eric Diaz

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Press

January 16, 2015

Jane The Virgin Captures the Hearts of Latinos

Columbus, Ohio – By now you have probably heard all about the TV show that has become one of the greatest sensations across the US: Jane The Virgin. The show tells the story of the…

Lillian Martinez

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Conferences

September 22, 2014

Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference

For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…

Lillian Martinez 0

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Press

November 18, 2013

Oye selected for the 10X Accelerator Class of 2013

Company Description: OYE! is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so our clients can make…

Eric Diaz

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OYE! Archives - Nativa

My Experience as a Post-Grad Marketing Intern

Entrevista con una Influencer Latina: @lachicadelafrotv (En español)

Multicultural Influencer Feature: @lachicadelafrotv

Top Latin Artists Among Hispanic Music Influencers

Trump and Gun Control: Major Topics among Hispanic Influencers

Hispanic Influencers on Black Panther and Florida Tragedy

Data shows that more Latinas Driving Entrepreneurship in the US

Instagram Election 2016 Hispanic Political Tracker 9/5 -9/11

TechAZ Features OYE Co-Founder and CFO, Eric Diaz

Learning from U.S. Hispanic Homebuyer Conversation Drivers

Hispanics Talk National Preparedness Month

Marvel Marketing to Hispanics: Top Superheroes Among U.S. Latinos

Hispanic Disney Big Data Analysis; a Princess in All of Us

Getting Trumped: Hispanic Political Trends Follow the Rogue Republican

U.S. Hispanics, Sports Marketing and the 2015 NBA Playoffs

Hispanic Millennials – A Tale of Wal-Mart, Craft Beer, and Sriracha Sauce

Jane The Virgin Captures the Hearts of Latinos

Oye selected for the 10X Accelerator Class of 2013

OHIO

46 S James Rd
Unit #616
Columbus, OH 43213

PHOENIX

3428 N. 15th Ave
Phoenix, AZ 85015

GET IN TOUCH

(650) 530-6508
info@thenativa.com

WE ARE AN

OYE! Archives - Nativa

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com